Although it seems like a great cost-effective solution to high-quality image needs, stock (or royalty-free) imagery denigrates your marketing message, dilutes your brand, and can be very expensive.

How do you develop a marketing campaign that promotes several different products while building corporate brand identity? In designing the campaign, Tippingpoint Labs decided to meet the challenge through a visual and emotive advertisement run in several targeted magazines.

Don Connelly wanted to build buzz in the industry for his new website. He already had a following through his work with Putnam, Edward Jones, and AG Edwards, but he wanted to reach out to advisors from other firms.

Appealing to ‘trysumers’ is more important than ever, and TomTom’s Driving Experience focuses specifically on these consumers, inviting them to try the product online.