I was intrigued by an article I found on HackerNews this morning. The article, entitled The Size of Social Networks; Primates on Facebook, was published in The Economist online and it accentuates something I’ve been discussing in the office for a couple of weeks: focusing on the quantity of ‘followers’ (on Twitter) or ‘friends’ (on Facebook) is misguided and inherently denegrates the relevance of the distribution of your content. Let me explain.
Think About Your Scope of Influence on Twitter or LinkedIn
By Andrew Davis | Published February 27th, 2009How Miller High Life Could Have Escalated 12seconds.tv
By Andrew Davis | Published February 26th, 2009Our New Media Life Cycle Analysis has led us to some very interesting hypotheses about what factors influence the end of one phase of the life cycle and the beginning of the next phase. Our current analysis of 12seconds.tv illustrates that it is currently in the gestation phase of its Life Cycle: The goal of…
Using a Diversified Content Distribution Portfolio Model
By Andrew Davis | Published February 25th, 2009Yesterday, I wrote about what we believe to be the future of online content distribution. I’ve also written about Tippingpoint Labs’ New Media Life Cycle Analysis in which I demonstrated the idea that comprehensive trend analysis can help determine where any new distribution channel fits into the larger world of online content creation and dissemination….
Finding Value in the Distributed Content Model
By Andrew Davis | Published February 24th, 2009As a strategist at an online content marketing agency I’m constantly asked to recommend the most effective online distribution channels. Unfortunately, there’s been no easy way to answer this question. However, over the next couple of posts, I hope to help you determine what the most successful distribution vehicles for your content might be. To…
12Seconds.tv In Gestation Phase
By Andrew Davis | Published February 20th, 2009While 12seconds.tv is really intriguing and exciting for potential content marketers, it’s going to take some time to figure out exactly how to use it.
Creating Valuable Content: Three Keys To Success
By Andrew Davis | Published February 19th, 2009As part of Tippingpoint’s Online Content Marketing strategy, we’ve keyed in on defining valuable content. For each distribution channel (YouTube.com or Flickr.com) or web platform (blog, photostream, e-zine, email newsletter), we define valuable content as the creation and distribution of relevant, high-quality, frequent content. Let’s break these down one by one: High-Quality Content We believe…
Gartner’s Hype Cycle and Tippingpoint Labs’ Life Cycle Analysis
By Andrew Davis | Published February 18th, 2009I’ve been working on a brand new comprehensive methodology in which to chart the evolution of a web distribution channel or platform’s life cycle, called The Tippingpoint Labs’ Life Cycle Analysis. It’s still in its early stages of development, but I wanted to share some of my early hypothesis here in the hopes of sparking…
Online Content Marketing Blurring the Lines Between ‘Branding and Journalism’
By Andrew Davis | Published February 18th, 2009I read a wonderful article this morning in Mass High Tech magazine. The author, Denise de Murcie a former journalist and now brand manager, wrote a piece in the February 6th issue of the magazine entitled The Lines are Blurring Between Branding and Journalism.
The Social Media Paradox
By Andrew Davis | Published February 14th, 2009Everyday, clients and friends are asking me how they can leverage social media platforms to engage customers or prospects in valuable dialogues that lead to a sale.