The Social Media Paradox
Social media marketing is all the rage. Everyone’s talking about it. They’re talking about it on twitter. They’re writing about it on blogs.
Everyday, clients and friends are asking me how they can leverage social media platforms to engage customers or prospects in valuable conversations that might lead to a sale.
Here’s the paradox:
Everyone’s talking on social media platforms, but they’ve got nothing to talk about.
You need content – valuable content to spark a dialog or develop a relationship in any online community. The content must be high quality, it must be relevant to your target market and it must be frequently distributed in order to add value to your social media contacts.
What do you think? What are you talking about on platforms like Twitter, or your groups on LinkedIn?
About the author
Andrew Davis -
In 2002, Andrew founded Tippingpoint Labs with journalist James Cosco. Since then, he's spent countless hours exploring the online universe and building a methodological approach to developing digital strategies that drive revenue or reduce costs.
Andrew's always asking big questions and analyzing data to understand markets, online forces and even business models. Andrew's research has resulted in the creation of innovative online metrics including Online Brand Value and Category Brand Value, eye-opening graphical representations of website evolution through the New Media Life Cycle and even using online data to predict offline revenue.
When he's not surfing the web, Andrew's traveling the globe speaking to a wide-variety of audiences about everything from social media to the future of print. Andrew is a frequent contributor to the Tippingpoint Labs website and has been creating valuable content since the early 1990s for The Jim Henson Company, CNN, The Today Show and MTV.
He's contributed to a book of short stories, called The Way Things Were and produced and co-wrote Roadside Ambition a documentary film about one small town with two huge balls.
"In a world where content is consumed as rapidly as it's created, companies need to develop a sound strategy to creating valuable online experiences that can, and should, be leveraged enterprise-wide. There is a content solution to every business challenge."Popular Posts
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Seth Godin and the Flower Clock
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