A Dabbler is a person or team of people purpoting to be interactive experts or online marketing professionals, but who don’t really know what they’re doing. They ‘dabble’ in it.
Avoid Using Dabblers with your Online Strategy
By Andrew Davis | Published March 25th, 2009Zappos v. Whole Foods on Twitter: Who’s More Effective?
By Andrew Davis | Published March 24th, 2009While attending the Custom Publishing Council’s Future of Branded Content conference, I had the opportunity to see John Moore of Brand Autopsy give a great speech entitled “Staying Afloat in Social Media.” (John graciously posted his slides from the presentation on SlideShare.) About a third of the way through the presentation, John compared Whole Foods‘…
‘Thread Marketing’ Embracing Distributed Content Model
By Andrew Davis | Published March 23rd, 2009Today, at the Custom Publishing Conference focusing on the future of branded content, I was lucky to be part of an intimate audience where I saw a few wonderful market leaders present some of their success stories, their theories on branded content and of course some ideas about the future of mobile marketing and social…
Search Engine Optimization Is a Waste of Money
By Andrew Davis | Published March 23rd, 2009I’m well aware that this is a controversial topic. I have friends who make millions of dollars (literally) running businesses that seed their clients’ content with just the right keywords to help improve their search rankings. I’ve always thought this to be an odd business. If your content isn’t relevant to the audience you’re hoping…
If You’re Not on Scribd, You Should Be
By Andrew Davis | Published March 20th, 2009Scribd.com made waves this week when they announced more formal relationships with traditional publishers – like Random House, Simon & Schuster, Workman Publishing Co., Berrett-Koehler, Thomas Nelson, and Manning Publications – to legally offer some of their content to Scribd’s community, free of charge. If you’re not familiar with Scribd: “With Scribd’s iPaper document reader,…
Creating Valuable Content: 60 Second Interview with Sol Lipman Founder of 12Seconds.tv
By Andrew Davis | Published March 13th, 2009I’ve written about 12Seconds.tv a couple of times (here and here.) Their platform for distributing video content intrigues me. But more importantly, for content creators looking for their next big opportunity to make a large impact, 12Seconds.tv represents one of the most likely hits in the next generation of content creation platforms.
Defining Valuable Content
By Andrew Davis | Published March 12th, 2009This morning I read Mitch Joel’s article about creating fresh content and decided it would be worth spending some time discussing the definition of valuable content. In his opening paragraph Mitch says: “There is no way around it. One of the only ways to really get ahead in executing a compelling and engaging online social…
WillItBlend.com: Attaching a Value to your Content
By Andrew Davis | Published March 10th, 2009Great content works. I’ve also been trying to make the argument in my office that great content is inherently valuable. Meaning, that the content itself can be monetized. WillItBlend has done this. With the success of the early videos, BlendTec launched WillItBlend.com, a website dedicated to the Will It Blend videos.
Predictions: Nine in ’09
By Andrew Davis | Published March 5th, 2009Welcome to the Era of Enablement, where the Expert Explosion encourages users to fulfill their Deep Desire for Context. Where the Rise of the Human Editor propagates a Crisis of Identity and brands are forced into Rapid Response mode. Where your Time to Market will determine whether Quality trumps Quantity content and Participation Creation defines…
Twitter Founder at TED Charts Adoption & Gestation Milestones
By Andrew Davis | Published March 5th, 2009Scott Loring, a friend and colleague of mine, sent me a link this week to Evan Williams’ (the Founder of Blogger.com and Twitter.com) TED talk from last month. In the 8-minute presentation Evan expounds on the ways in which the twitter universe helped mold the kind of content created on twitter and the milestones that…
Vimeo’s Focus on Distributing Quality Content Pushes It into Escalation
By Andrew Davis | Published March 3rd, 2009As part of my series of posts dedicated to analyzing the New Media Life Cycles for different content distribution channels, I’ve decided to focus on Vimeo. As I started my analysis I realized that Vimeo’s a very interesting case. Massive platforms like YouTube deliver millions of hours of video every day; however, Vimeo has carved…