The future of search does not lie in Google’s disorganized monopoly of paid search results and indecipherable, keyword-optimized, co-opted and click-through ranked searches. It lies in context-sensitive, comprehensive, multi-threaded search results from ‘trusted’ content creation and distribution platforms like Kosmix.
Branded Content Distribution + Kosmix = Contextual Search
By Andrew Davis | Published April 22nd, 2009Twitter and the ‘What Now Factor’
By Andrew Davis | Published April 18th, 2009As Twitter nears the peak of escalation, I thought we should look to the past for an example of how a channel, like Twitter, starts losing its luster; its most powerful users and its mass appeal.
The 12omercial: 12seconds Formalizes An Ad Platform
By Andrew Davis | Published April 11th, 2009Anyone who’s met me in the last six months has heard about 12seconds.tv. I’ve also been writing about it recently, here and here. I was intrigued on Friday when I heard that 12seconds debuted a new functionality designed to push video ads to Twitter and elsewhere. After checking out the functionality and watching some of the ads, I’m slightly disappointed.
How Geico Wastes $90MM a Year on Search Engine Marketing
By Andrew Davis | Published April 3rd, 2009Stop Wasting Your Money on Google AdWords: Invest in Some Good Content Lately, I’ve engaged in the exact same conversation about buying search terms. The conversation goes something like this: Them: “We spent $1MM buying keywords last year and Google’s our top referrer. We’re planning on spending the same amount of money this year buying…