Twitter is most certainly a sensation – is it a fad? Who knows… but it’s intriguing.
Each month on The Tipping Point we pick a theme for our podcasts. So in our May podcasts, we took a good look at Twitter. We didn’t cover what it is or what it does – there’s plenty of that out there. Instead, we dove deep to bring you: May in the Twitterverse.
Podcast: May in the Twitterverse at The Tipping Point
By Andrew Davis | Published May 29th, 20095 Ways Sellsumers Could Impact Your Business
By Brett Virmalo | Published May 29th, 2009Smart marketers should perk up and recognize another indicator of shifting consumer behavior. Empowered digital consumers are going around, not through, major brands. Sellsumers are highly engaged, savvy content creators changing the marketplace.
Qik.com Live Mobile Streaming in Adoption Phase
By Andrew Davis | Published May 29th, 2009Live mobile streaming represents a potential giant leap forward for video broadcasting on the web. As mobile technology grows and prices decline, the crop of potential producers grows, as does the ability to reach a mass audience of focused, motivated viewers ready to learn more about the latest products. Individuals trying to raise their own or their product’s profile should be exploring ways to exploit the platform now, not later.
The Key to Saving Newspapers: Cut Out the PR Shop Middle Man
By Andrew Davis | Published May 27th, 2009Newspapers need to forget about charging for access to content. Here’s the shuffle: as you share access to content, guard access to your content creators. Having become experts in their respective niches, branded journalists have developed a path-dependent competitive advantage resulting in a very powerful position within the news value chain. To solve the monetization problem, we examine the brand dollars flowing through this value chain.
The Content Engine
By Brett Virmalo | Published May 26th, 2009Once you have a strategy nailed down, you need a content creation process or, as we call it, a Content Engine. The Content Engine equates to the actual tactics employed in carrying out your overall strategy — it’s the way you plan, coordinate and generate your content.
If you’re not on Scribd, seriously, what are you waiting for?
By Andrew Davis | Published May 25th, 2009Back in March, I reported that Scribd.com had just entered the monetization phase of its New Media Life Cycle. As the name indicates, this phase is marked by mainstream users looking to monetize their content. Well, it was heavily reported today that Scribd is now a Scribd Store with a very attractive monetization program for users.
Vimeo + Honda Insight: The Medium is the Message
By Andrew Davis | Published May 25th, 2009The Honda Insight page takeover on Vimeo is an inspirational model of what can happen when content and context are merged. It elevates both the Vimeo platform, beloved by users, and the Honda Insight brand. Their mutual willingness to take creative risks produced a visually stunning piece that far exceeds most Vimeo users’ expectations.
Podcast: Schmownce and 200 Other Twitter Clones
By Andrew Davis | Published May 22nd, 2009We spend some time with Ajit D’sa, an owner of Transfer (a web development company) and one of the programmers behind the creation of a new micro blogging service called Schmownce. We’ll look at what happened to Pownce, what’s holding Twitter back and if there’s room for other micro-blogging channels.
Livestream Attracts Attention and Brands During Adoption Phase
By Andrew Davis | Published May 22nd, 2009Livestream’s modest growth is being driven by a variety of high-quality, niche content. The channel is even seeing adoption from major brand names. Producers around the world are experimenting with the new channel which is an excellent indicator of early growth…
Compete.com in Ratings and Reviews
By Brett Virmalo | Published May 21st, 2009We’ve become big fans of a number of competitive stat sites here at Tippingpoint Labs, and Compete.com is one of our favorites. Compete.com is a site that allows users to input the URLs of up to 5 sites and compare their traffic metrics. The idea is that you can analyze your competitors’ traffic data and adjust your advertising, content, and SEO strategies accordingly.
Perfect Time To Sell Skype: In the Gestation Phase
By Andrew Davis | Published May 21st, 2009Today’s Oprah show will travel around the world using Skype’s video telecommunications technology. It’s a perfect opportunity to talk about why this is the best time to sell Skype. It’s no secret that eBay wants to sell Skype and their partnership with Oprah provides all the fuel for the right kind of sales strategy for a startup like Skype.
Giving It Away
By Jim Cosco | Published May 21st, 2009You have a marketing story to tell. You’ve created valuable content. You’ve repurposed it into various formats, and you’ve exercised the foresight to create quality assets that you can repurpose infinitely. Now give it away.
Oprah Helps Skype Discover Itself and the Right Audience
By Andrew Davis | Published May 20th, 2009Oprah Winfrey has teamed up with Skype for one of the best product placement pushes I’ve seen on television.
Promoted as “Where the Skype Are You?”, Oprah’s audience will see icebergs in Antarctica and the depths of the ocean in a submarine – all broadcast live using Skype’s teleconferencing technology.
Podcast: The Evolution of Twitter. What R U Doing?
By Andrew Davis | Published May 19th, 2009From Tippingpoint Labs in Boston, Massachusetts, I’m Andrew Davis and each month we pick a theme for our podcasts – this month we’re talking about Twitter – Each week we create a new podcast about that very same theme…
Newspaper Survival Guide: Bring Duct Tape and Branded Journalists
By Andrew Davis | Published May 19th, 2009Journalists who build their own strong brands will ultimately attract the most readers. This very simple reality is key to keeping the news industry alive.
Ustream.tv: Gestating in the New Media Life Cycle
By Andrew Davis | Published May 15th, 2009Ustream.tv saw a big jump in popularity when it streamed the inauguration of Barack Obama live on the Internet. Ustream has focused on quality over quantity and has drawn traffic and attention for it.
Getting Mileage out of Your Content: Purposely Repurpose Your Video
By Jim Cosco | Published May 14th, 2009Essentially, you want to generate great content that can get a lot of mileage. After you invest so much time and energy into your content, put it to work for you. Use it and reuse it.
Content Lifespan: Is it Now? Is it Evergreen?
By Anita Roy Dobbs | Published May 13th, 2009The lifespan of your content depends on whether it’s relatively timely or timeless, and your audience elects which is which through their pageviews and the time they spend with your content.