In the future, search will look, feel, and function much differently. We put on our Future Goggles to take a look. Featured: Bernie Borges, author and SEO expert; Gabriel Weinberg, founder of Duck Duck Go; and Anand Rajaraman, founder of Kosmix.
Podcast: The Future of Search — Putting on our Future Goggles
By Josh Cole | Published July 31st, 2009Is the Secret to SEO Quality Content?
By Jim Cosco | Published July 30th, 2009We firmly believe that producing enough great content will increase your search ranking organically. In this Content in Context article, we interview an SEO guru to test this belief.
The Power of Participation Creation
By Josh Cole | Published July 27th, 2009One great way to build relationships is not by knocking on doors but, rather, by opening your own. Reach out to the people you want to build relationships with and involve them in the creation of content that speaks to them and to their audience.
Newspaper Vending Machines 2.0
By Brad Schwarzenbach | Published July 27th, 2009Micropayments could be the next big thing in web content monetization. While paying one small price for media has worked for iTunes, are people ready to part with a dollar to read a news article they can’t get anywhere else?
Contenture and TipJoy are two new sites experimenting with micropayment functionality.
Podcast: The Future of Search — Exploring the Web
By Josh Cole | Published July 24th, 2009This month on The Tipping Point we explore the future of search. Last week we discussed Relevant Results and the importance of human editing. This week, exploring the web — we look at the relationship between search and exploration. Social bookmarking and smart discovery are having a profound impact on the way search works. Featured: Bernie Borges, author of Marketing 2.0; Gabriel Weinberg, founder of Duck Duck Go; Anand Rajaraman, founder of Kosmix; and Garrett Camp, founder of StumbleUpon.
How To Look and Sound Pro on Video
By Jim Cosco | Published July 23rd, 2009A good production uses lots of tricks of the trade to make your talent look their best. But some folks get the jitters once they realize that “a simple shoot” includes half-a-dozen crew members and a plethora of hot lights. The right preparation can put them at their ease help your non-professional talent give their best performance.
Open Source, Open Sesame
By Brett Virmalo | Published July 22nd, 2009Online content and, by extension, the platforms delivering it, should be constantly evolving and improving. That’s why open source software, in addition to being incredibly affordable, can be more effective at producing and delivering content than “professionally” developed equivalents.
An Organic Alternative to Cropdust Marketing
By Andrew Davis | Published July 21st, 2009Budget Strategy and ROI (Part 2 of 6) This series asks the tough questions about evolving marketing strategies and the benefits and returns you should expect and plan for. If somebody told you that you could reach nearly every potential customer directly, engage them meaningfully, and spend less money, would you do it? And what…
Podcast: The Future of Search — Relevant Results
By Josh Cole | Published July 17th, 2009This month on The Tipping Point we discuss The Future of Search. Last week we discussed the notion of Search Overload and the problems engendered by Google. This week we explore what leading experts say about getting relevant results in search. The importance of human editing emerges. Featured: Bernie Borges, author of Marketing 2.0; Gabriel Weinberg, founder of Duck Duck Go; and Anand Rajaraman, founder of Kosmix.
FriendFeed Struggles as a Channel, Shows Promise as a Service
By Andrew Davis | Published July 17th, 2009Content aggregation is as old as the web itself. There are a lot of conversations going on, on a lot of different channels. FriendFeed attempts to bring all that you have going on into one easy-to-follow feed. The result: a noisy mess that tends to be less than the sum of its parts.
A New Book to Help You Shift Marketing Gears
By Brett Virmalo | Published July 15th, 2009I was lucky enough to land a pre-release copy of Bernie Borges’ new book, Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing. Borges is a marketing vet with a deep understanding of both traditional and online marketing for small to medium-sized companies. Adapt marketing to the market Bernie’s big idea…
2010: A Marketing Budget Odyssey
By Andrew Davis | Published July 14th, 2009Budget Strategy and ROI (Part 1 of 6) By Andrew Davis and Scott Loring This series asks the tough questions about evolving marketing strategies and the benefits and returns you should plan for and expect. Step right up and place your budget bets! Let’s start the dialogue about how marketing will be dramatically different in…
Docstoc enters the Adoption Phase of its New Media Life Cycle
By Andrew Davis | Published July 13th, 2009Professional document-sharing site Docstoc has a very robust functionality that has driven it past Experimentation and into the Adoption Phase of its New Media Life Cycle. However, ridding the channel of spam and illegal content, in addition to attracting more valuable content, will be hurdles it needs to overcome to get to Gestation and beyond.
Podcast: The Future of Search — Search Overload
By Andrew Davis | Published July 10th, 2009Act One: Search Overload and the user experience. The search engine wars have begun.
We explore what leading experts say about the problems with search today — including Bernie Borges, author and SEO expert, Gabriel Weinberg, founder of Duck Duck Go, and Anand Rajaramand, founder of Kosmix.
We tackle the problem of Google, frustrations that users face, and some of the new approaches making search more friendly.