Podcast: The Future of Search — Search Overload

Bernie Borges

Bernie Borges

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Each month on The Tipping Point podcast we discuss a theme.  This month — The Future of Search.

ACT ONE: Search Overload

… and the user experience. The search engine wars have begun.

We explore what leading experts say about the problems with search today — including Bernie Borges, author and SEO expert, Gabriel Weinberg, founder of Duck Duck Go, and Anand Rajaramand, founder of Kosmix.

We tackle the problem of Google, frustrations that users face, and some of the new approaches making search more friendly.

Featured in this week’s podcast

Music

Licensed under the Creative Commons License

My questions to you

What about search frustrates you? What new engines or techniques have you tried?

About the author

Andrew Davis -

In 2002, Andrew founded Tippingpoint Labs with journalist James Cosco. Since then, he's spent countless hours exploring the online universe and building a methodological approach to developing digital strategies that drive revenue or reduce costs.

Andrew's always asking big questions and analyzing data to understand markets, online forces and even business models. Andrew's research has resulted in the creation of innovative online metrics including Online Brand Value and Category Brand Value, eye-opening graphical representations of website evolution through the New Media Life Cycle and even using online data to predict offline revenue.

When he's not surfing the web, Andrew's traveling the globe speaking to a wide-variety of audiences about everything from social media to the future of print. Andrew is a frequent contributor to the Tippingpoint Labs website and has been creating valuable content since the early 1990s for The Jim Henson Company, CNN, The Today Show and MTV.

He's contributed to a book of short stories, called The Way Things Were and produced and co-wrote Roadside Ambition a documentary film about one small town with two huge balls.

"In a world where content is consumed as rapidly as it's created, companies need to develop a sound strategy to creating valuable online experiences that can, and should, be leveraged enterprise-wide. There is a content solution to every business challenge."

3 Responses to "Podcast: The Future of Search — Search Overload"

  1. Suggesting you look into http://www.inversearch.com and the blog at http://inversearch.blogspot.com. We look forward to your podcast.

    Thank you.

  2. Drew,
    Great podcast with several industry folks including myself. I’m beginning to wonder if this topic is a little of ahead of itself. Perhaps it may not be until 2010 when this topic picks up momentum. Most people seem content with Google for now. As other options become more well known that will change, or if Google improves their search results options.

    In the meantime, you know that I’m following it closely.

    Thanks for including me in this podcast.
    - Bernie

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