Ok. So there are really 6 comments in our list of 5. What can I say? We love when people interact with our blog. 1. Chris Donaldson In response to Brett Virmalo’s Pay no attention to that man behind the curtain about using behind-the-scenes footage and transparency to tell your story, Chris Donaldson wrote: Good…
Top 5 Comments this Week
By Josh Cole | Published August 31st, 2009Qik.com: Experiment, Wait & See, or Start with Live Video Streaming
By Andrew Davis | Published August 31st, 2009Thousands of people are streaming live mobile video every day to Qik.com. However, the production quality and the content quality is so poor that much of the video found on the channel is of little value.
Three Books All Aspiring Writers Should Read
By Jim Cosco | Published August 27th, 2009I’ve been working on my first novel, Murder Pseudonymous, for the better part of five years now. I might never finish it. Every couple of months I get inspired to write and then, after pounding out a chapter or two, I lose focus. Either my real job gets in the way, or worse, I get writer’s block. Whenever that happens I hit Barnes and Noble for inspiration and pick out a book about the craft of writing. I can’t tell you how many books I’ve read by successful authors (“successful” means they make their living writing books) dishing advice to wanna-be novelists, me included. Here are my favorite three. If you’re a writer, or want to be a writer, they are well worth your time.
Use RSS To Be a Bleep of Color in a Sea of White Noise
By Josh Cole | Published August 26th, 2009You know the importance of engaging in a channel before trying to promote yourself. But you may wonder how it is possible to engage in all the channels your work calls for — and still actually get some work done.
Justin.tv Cleans Up Its Act, Makes it to Adoption Phase
By Brad Schwarzenbach | Published August 24th, 2009A free API and recent redesign have demonstrated a clearer focus on quality channel growth. Justin.tv has “leveled up” to the Adoption Phase of its Life Cycle. The Adoption phase is marked by a small upswing in a core group of early adopters coming to understand the value of the medium and providing relevant, frequent, high-quality content to a wider audience. It’s also usually when ‘internet celebrities’ for the platform or channel are discovered.
Podcast: Regular People
By Josh Cole | Published August 18th, 2009This week on The Tipping Point podcast we contemplate how in touch marketers are with your average person — the folks that Theo Huxtable in the very first episode of The Cosby Show called ‘Regular People’. Jim Cosco presents regular people on the street being asked random web knowledge trivia by Andrew Davis. The best of the Best of Craigslist are read by Brett Virmalo, Mary Blunt, Billy Club, and Brad Schwarzenbach. Matt MacNaughton, CEO of Culture Jam, is interviewed by Andrew Davis.
Online Marketing Is for Everybody!
By Andrew Davis | Published August 18th, 2009Budget Strategy and ROI (Part 5 of 6) This series asks the tough questions about evolving marketing strategies and the benefits and returns you should expect and plan for. Who’s in charge here? When I speak to potential clients about how to craft a comprehensive online marketing strategy, I’m usually talking to a CMO, VP…
Pay no attention to that man behind the curtain.
By Brett Virmalo | Published August 17th, 2009
Consumers are curious, and their appetite for content is insatiable. Feed them more than just your most polished and practiced marketing communications. Pull back the curtain.
Get on Get Satisfaction Now
By Brad Schwarzenbach | Published August 17th, 2009Normally my Life Cycle Updates include some fancy graphs and some basic statistical analysis. However, I’d like to get a bit more personal this week. A brief digression. I just had an unbelievably bad restaurant experience. Inattentive service, attitude, incorrectly cooked food (that I could not send back due to an absent server), and plenty…
Use the Right Channel for Your Content
By Jim Cosco | Published August 13th, 2009You must match your great content with the right channel in order to reach the right audience. Here we examine one great channel choice and one really bad fit.
You’re Not Marketing at Them, You’re Marketing with Them
By Andrew Davis | Published August 11th, 2009Budget Strategy and ROI (Part 4 of 6) This series asks the tough questions about evolving marketing strategies and the benefits and returns you should expect and plan for. Re-defining marketing success Marketing in the online space requires a change from conventional thinking — but just a little one. Good business practice suggests calculating your…
Livestream’s Focus on Technology Enables Quality Growth
By Brad Schwarzenbach | Published August 10th, 2009Livestream’s move into the Gestation Phase was driven largely by a core group of niche users empowered by Livestream’s intuitive editing tools to create cheaply produced yet valuable content. The overall quality of content in the channel is improving as they make video production and integration with other media channels easier.
Tr.im Missed Their Biggest Opportunity to Monetize
By Andrew Davis | Published August 9th, 2009Tr.im called it quits in the middle of the gestation phase for one single reason: failure to monetize. I would have paid $10 a month for their stats (far more valuable than Viral Heat) and they could have monetized overnight.
Twitter Circa 1809
By Jim Cosco | Published August 6th, 2009President Obama may be the first living president to be on Twitter, but John Quincy Adams is now the first.
Talk Back — It Would Be Rude Not To
By Jim Cosco | Published August 20th, 2009It’s been written that only 1% of all online users feel compelled to publish content, be it in a forum, blogging, rating videos, writing reviews, or commenting on other peoples’ blogs. When authors participate in the conversation, their audience appreciates their accessibility, and folks will continue commenting on posts in the future.
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