Qik.com: Experiment, Wait & See, or Start with Live Video Streaming

Over the past couple of weeks the strategy team at Tippingpoint Labs has compiled the first official New Media Life Cycle™ report. We will release a new report every Monday. Today’s release: Qik.com. Each report is distributed on Scribd and is available for download.

Qik.com Is Struggling in the Adoption Phase

While live video streaming on channels like UStream.tv, Justin.tv, and LiveStream.com are plowing ahead, live mobile video streaming channels like Qik.com are struggling in the adoption phase. Qik.com is technically sound offering the ability to stream live video from almost one hundred different mobile devices, however, the quality of the content is holding back the channel’s evolution.

Thousands of people are streaming live mobile video every day to Qik.com. However, the production quality and the content quality is so poor that much of the video found on the channel is of little value. The video above is one of the better examples (production-wise) of Qik.com’s quality content.

If you’re interested in experimenting with live mobile video streaming, we recommend that you begin streaming live video on a channel like Ustream.tv, where they have recently added the ability to stream live mobile video on the same channel as your live desktop video.

For an in-depth look into Qik.com’s demographics and for some concrete recommendations on creating higher quality live mobile video streaming content, read our report:
QIK.com New Media Life Cycle Analysis

About the author

Andrew Davis -

In 2002, Andrew founded Tippingpoint Labs with journalist James Cosco. Since then, he's spent countless hours exploring the online universe and building a methodological approach to developing digital strategies that drive revenue or reduce costs.

Andrew's always asking big questions and analyzing data to understand markets, online forces and even business models. Andrew's research has resulted in the creation of innovative online metrics including Online Brand Value and Category Brand Value, eye-opening graphical representations of website evolution through the New Media Life Cycle and even using online data to predict offline revenue.

When he's not surfing the web, Andrew's traveling the globe speaking to a wide-variety of audiences about everything from social media to the future of print. Andrew is a frequent contributor to the Tippingpoint Labs website and has been creating valuable content since the early 1990s for The Jim Henson Company, CNN, The Today Show and MTV.

He's contributed to a book of short stories, called The Way Things Were and produced and co-wrote Roadside Ambition a documentary film about one small town with two huge balls.

"In a world where content is consumed as rapidly as it's created, companies need to develop a sound strategy to creating valuable online experiences that can, and should, be leveraged enterprise-wide. There is a content solution to every business challenge."