Let me start by saying something very important. We like Brian Solis and Jesse Thomas’s The Conversation Prism. It provides a very comprehensive view of the web content distribution world. It was developed to address a number of issues that new media agencies deal with on a daily basis. The corporate website is not the…
Start-ups: Premature Escalation (Don’t Get Too Excited)
By Andrew Davis | Published September 28th, 2009For those of you developing a new media platform, I want you to ask yourself the following question every day: if the New York Times called today and wanted to write a story about us, would we do it? Why should you be asking yourself this question? Because too much exposure at the wrong time…
Get Satisfaction, Valuable Audience and TweetReach.com
By Andrew Davis | Published September 28th, 2009Comment Highlights Last week was a great week at Tippingpoint Labs. We had wonderful meetings and met some really neat people. We also had some great interactions at our website. We’re proud and impressed by the caliber of people interacting here. Thanks for making Tippingpoint’s blog so successful. Here are a few of our highlights…
Podcast: End of Summer
By Josh Cole | Published September 25th, 2009It’s the end of summer/back to school Tipping Point. How time flies …
Does Your Content Suck or Your Audience Suck?
By Andrew Davis | Published September 24th, 2009Quality traffic, not traffic volume will determine your long term success on the web. One more time: Quality over Quantity.
With that in mind, it’s worth taking a minute to see whether your content sucks or your audience sucks. Here’s how you can determine if your content is being viewed by the right audience and whether they’re actually consuming your content.
Are Microsites Zombies?
By Brett Virmalo | Published September 23rd, 2009Microsites have allowed ad agencies to avoid jumping through hoops to get a campaign rolling. Agencies have found it much easier to register, build, and host their own independent sites than to struggle against corporate restrictions. The problem with the agency approach to microsites is that until very recently it has mirrored the agency approach…
Get Satisfaction: Are You Ready for Customer-Centric Customer Service?
By Andrew Davis | Published September 21st, 2009Our latest New Media Life Cycle Analysis takes a look at Get Satisfaction’s evolution. If you’re a marketer, venture capitalist or a content creator of any sort working on, with or for a brand you must get familiar with this new support paradigm. This New Media Life Cycle analysis will help prepare you or your client for what’s to come in the online support community.
Vimeo Founder: Browbeating and the Quest for Quality
By Andrew Davis | Published September 18th, 2009If you’re building a new media channel today, you really need to focus on nurturing the kind of content you expect will make the channel successful. That’s exactly what Zach’s done and it works.
Look Before You Leap
By Brad Schwarzenbach | Published September 17th, 2009Before you distribute your brand’s content on a new media channel, make sure it’s channel-appropriate and make doubly sure it’s an appropriate channel. Just because a channel is experiencing traffic volume in your desired demographic doesn’t necessarily mean your content belongs there. In fact, instead of attracting engagement, you might be attracting a big hit…
Nokia Conversations Keeps Discussions Going
By Josh Cole | Published September 16th, 2009Nokia Conversations serves as a launchpad for other kinds of interaction. Once you get the behind-the-scenes content, you are easily led to other types of interaction. Nokia Conversations is high-quality, relevant behind-the-scenes content that works extremely well. It’s not just about being a destination for conversations, but about starting them and keeping them going.
What’s on our mind? Jowlers, 12seconds Founder and Gary Busey
By Andrew Davis | Published September 15th, 2009As you know, our goal here at Tippingpoint Labs is to create valuable content that builds relationships with you, our reader. Some of our posts generate great content in the form of comments from you, and each week we want to call out some of the best, most insightful, angry, humorous or smart comments. We know that great comments = great content.
Why The Jay Leno Show Will Be a Big Hit and a Game Changer
By Brad Schwarzenbach | Published September 14th, 2009Forget all of the statistical analysis about demographics and ad revenues on television. Forget the talk of “getting a jump” on late night. Forget the cost analysis of comedy versus scripted drama and the ratings each can expect. The Jay Leno Show will succeed because it is 100% quality content. And dammit, people like him…
Podcast: Telling Stories That Sell
By Josh Cole | Published September 14th, 2009SUBSCRIBE in iTUNES This week on The Tipping Point podcast we explore storytelling and how it impacts sales. Featured Andrew Davis talks to Stuffed Robots — with analysis from David Meerman Scott Jim Cosco interviews Don Connelly about stories and salesmanship Some hilarious Amazon reviews. A new kind of storytelling Jim Cosco explores Airborne and…
Most Widely Ignored Monetization Concept: Access to Analytics
By Andrew Davis | Published September 11th, 2009As a content creator, a marketer, a strategist, a business man and a realist I know that measuring the impact of my marketing efforts, my content creation strategy and its reach is central to my success. That means that one of the most important assets in my marketing arsenal is the data (or the access to data) for any channel I (or my team) participates on.
Wikis Are a Usability Nightmare; Wikipedia Is Stuck in Monetization
By Andrew Davis | Published September 9th, 2009In completing our latest 10-page New Media Life Cycle Analysis — which focuses on Wikis in general, and Wikipedia specifically — we discovered what every non-geek, techno-phobe has always known: wikis are too damn hard to add content on. Now for many of you who have never contributed to a wiki or have never attempted…
A Making-Of Video that Doesn’t Quite Make It
By Brad Schwarzenbach | Published September 9th, 2009This month, we’ve been talking about the power and effectiveness of “behind-the-scenes” or “making-of” video as part of a larger video campaign or production. The Honda Insight “Let it Shine” Vimeo homepage takeover was executed perfectly four months ago. The page takeover expanded Vimeo’s recognition as a channel for high-quality video, and the video is…
Podcast: Exclusive Communities
By Josh Cole | Published September 5th, 2009SUBSCRIBE in iTUNES This week on The Tipping Point podcast we explore how exclusive communities drive interest and sales. Featured Andrew Davis tries hard to get the scoop on exclusive online retailers Eric Sagalyn talks to Ajit Dsa about the private beta of Bandize Adam Cohen reads from an email from Urban Daddy Jim Cosco…