Podcast: Telling Stories That Sell

Podcast: Download (Duration: 21:11 — 14.9MB)

SUBSCRIBE in iTUNES

This week on The Tipping Point podcast we explore storytelling and how it impacts sales.

Featured

• Andrew Davis talks to Stuffed Robots — with analysis from David Meerman Scott
• Jim Cosco interviews Don Connelly about stories and salesmanship
• Some hilarious Amazon reviews. A new kind of storytelling
• Jim Cosco explores Airborne and the power of perceived authority and stories

Stuffed Robots

If you’d like more information on Stuffed Robots I recommend you check out their site. A toy review website has a great pitcure gallery of what the packaging looks like, if you’re interested.

If you want to get the latest information about RoxyBot take a look at Bill’s CreatingRoxyBot Blog.

Bill, Jessie and Patrick are a really interesting team.

The Stuffed Robot project was helped along by a great entrepreneurship program at Wake Forest.

Music featured

Licensed under the Creative Commons License and available at CCMixter.org:

• David Nilson — There’s Something Wrong (in Robot City)
• Disapia — Get Outta Here (When Robots Attack)
• Beat Gorilla — Elephant
• Beat Gorilla — Man of Mystery
• Dokashiteru — Once
• Hepepe –Y.A.D.E
• Jackson Torreal — The First Sunny Sky
• Shockshadow — Samurai Story
• Short Hopper — Nice Bird
• Speck — The Nasobem and I
• Tenny — Tonight We’re Talking

About the author

Josh Cole - Josh Cole was born to create content -- from his pioneering works in anarchoustic and hobophonic sounds & web content to writing across a wide variety of media. Joining the team in Spring 2009, he has been instrumental in crafting and producing oodles of content for Breville, Putnam Investments, and Tippingpoint Labs. He rides a near mint 1964 Raleigh Colt to work. He still remembers which accessories go with each G.I. Joe action figure. He writes with the kung-fu action grip. Josh is in charge of content for a variety of clients. His favorite Tippingpoint Labs value is: "There is a content solution to every business challenge."