What’s on our mind? Jowlers, 12seconds Founder and Gary Busey

As you know, our goal here at Tippingpoint Labs is to create valuable content that builds relationships with you, our reader. Some of our posts generate great content in the form of comments from you, and each week we want to call out some of the best, most insightful, angry, humorous or smart comments. We know that great comments = great content.

Print this one out and post it on your wall

Brad wrote a great post about the Honda Insight behind-the-scenes video and how it fell short of adding any real value. A guy named Steve (who didn’t leave an e-mail address or a website) wrote this line, which I’ve printed out and hung over my desk. You should, too.

If you got the bucks you can always make a silk purse out of a sow’s ear by throwing “production values” at a piece. Seems there was little thought in evaluating the potential impact/power of the two pieces working together.
– Steve (who are you?)

Founder of 12seconds.tv responds

Sol Lipman, the very smart and talented founder of 12seconds.tv, took us to task on Brad’s analysis of his start-up and its potential success. We’re really honored that Sol took the time to write on our blog! We were really excited to hear this from Sol:

We’re in the process of changing what we do and focusing on social video applications across your existing social graph. So, if you see some dips it’s actually because we’re turning the ship and it’s taking a bit of time. Expect 12seconds to surprise you in the coming months.
– Sol Lipman, Founder, 12seconds.tv

Not a shred of a chance

I wrote an article suggesting that many online channels are missing a tremendous opportunity to monetize their channels by selling access to their analytics data. Someone calling themself The Voice of Reason had this to say about my YouTube example:

There isn’t a shred of a chance that 1% of YouTube users would pay a single dollar for analytics. You severely overestimate their average user. I highly doubt even 0.1% would. People on YouTube are consuming, and doing light sharing, and they don’t really care to know the demographics of their viewership.
– Voice of Reason

Links we love

We always share links around the office, and we’ve decided to share 5 of them each week with you. If you’d like to keep up with us daily, visit our Posterous page.

Gary Busey YouTube

Gary Busey’s YouTube channel for GotVMail

I don’t exactly know what any of this stuff has to do with GotVMail, “The entrepreneur’s voicemail system,” but I do know that our Creative Director, Brett Virmalo, was talking about this for a week. Check out Gary’s YouTube channel.

From web to print: A Crowdsourced Cookbook

Here’s a great story from Springwise about a weekly recipe contest that is designed specifically to generate a printed book! This kind of thing is awesome, in my opinion. These are the kinds of web-to-print projects that can save print! Genius.

Jowlers — A niche photo site by the guy behind Stuffed Robots

Jowlers.com

I don’t quite know what to make of this, but I do know that it’s a tremendous marketing opportunity for anyone who sells a digital camera with a fast shutter speed and a flash. Bill Brown, one of the founders of StuffedRobot.com (featured in our latest podcast) started this site — Jowlers.com. What do you think?

About the author

Andrew Davis -

In 2002, Andrew founded Tippingpoint Labs with journalist James Cosco. Since then, he's spent countless hours exploring the online universe and building a methodological approach to developing digital strategies that drive revenue or reduce costs.

Andrew's always asking big questions and analyzing data to understand markets, online forces and even business models. Andrew's research has resulted in the creation of innovative online metrics including Online Brand Value and Category Brand Value, eye-opening graphical representations of website evolution through the New Media Life Cycle and even using online data to predict offline revenue.

When he's not surfing the web, Andrew's traveling the globe speaking to a wide-variety of audiences about everything from social media to the future of print. Andrew is a frequent contributor to the Tippingpoint Labs website and has been creating valuable content since the early 1990s for The Jim Henson Company, CNN, The Today Show and MTV.

He's contributed to a book of short stories, called The Way Things Were and produced and co-wrote Roadside Ambition a documentary film about one small town with two huge balls.

"In a world where content is consumed as rapidly as it's created, companies need to develop a sound strategy to creating valuable online experiences that can, and should, be leveraged enterprise-wide. There is a content solution to every business challenge."