Podcast: Of-the-Month Clubs — Building a Relationship

Podcast: Download (Duration: 26:06 — 23.9MB)

The Tipping Point Podcast

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Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, learned about SpyFu, and had a lot of fun along the way.

In this podcast

• Josh Cole
• Andrew Davis
• Brad Schwarzenbach
• Scott Loring
• James Cosco
• Joe Pulizzi

This week on The Tipping Point:
Of-the-Month Clubs

Building a relationship with a consumer or a partner can be difficult. There are existing business models based on exactly this premise — deliver a quality product each and every month and meet or exceed your customer’s expectation. Content creation is no different.

Zeitgeist

Brad considers the news from last year and wonders what a Sarah-Palin-of-the-month would look like.

Feature story

Paul and his father at their Wine store.

The original wine-of-the-month club started in 1972 by Paul Kalemkiarian and his father. Andrew sits down with Paul to find out what makes a wine-of-the-month club work. Andrew also visits Westport Rivers Vineyards and learns about their wine club. The Westport River Vineyard is also on Twitter.

5 Questions

Scott interviews Eric Sagalyn about the Threadless 12 Club, a t-shirt-of-the-month club. (They are also on Twitter.)

Our Take

Jim quizzes Jason Sadler of I Wear Your Shirt. It’s not an of-the-month club. It’s a daily subscription to a guy’s torso.

Read from the Web

Joe Pulizzi of Junta42 reads some of the best content we’ve ever found on the web — from the Bacon-of-the-Month Club. Also featured: a visit from the Panty Fairy (read by Mary Blunt).

The journey

Building a relationship is the key to a successful of-the-month club and to successful content marketing.

Music

• Mseq — Be Brave
• Tekno-Eddy — Horizons
• Stranger on Earth — Maybe
• hepepe.hu — Bogi Beat Budapest
• Khaustic — Fell Out of the Sky
• Dotjot — You’re not going anywhere
• lo tag blanco – Slumlord Beat

Editing mastery

Jim Theodore edited this podcast, and it sounds great!

About the author

Josh Cole - Josh Cole was born to create content -- from his pioneering works in anarchoustic and hobophonic sounds & web content to writing across a wide variety of media. Joining the team in Spring 2009, he has been instrumental in crafting and producing oodles of content for Breville, Putnam Investments, and Tippingpoint Labs. He rides a near mint 1964 Raleigh Colt to work. He still remembers which accessories go with each G.I. Joe action figure. He writes with the kung-fu action grip. Josh is in charge of content for a variety of clients. His favorite Tippingpoint Labs value is: "There is a content solution to every business challenge."