As Facebook Connect and Twitter grow so does single sign-on The more I experiment with new platforms the more I find myself trying to manage my online identity. With the huge adoption of both Twitter and Facebook, I find myself having the option to sign-in with either Facebook Connect or Twitter’s API. Could Twitter and…
Twitter, Facebook vs. OpenID: Identity Management Made Easy
By Andrew Davis | Published November 30th, 2009The 40-Hour Content Marketing Challenge
By Brad Schwarzenbach | Published November 24th, 2009We were recently asked how we would craft an online content strategy if we only had 40 hours a month to do it. It’s an interesting idea. The most important thing is identify, identify, identify.
Google Wave Feels Like a Chat Client, But is it?
By Andrew Davis | Published November 22nd, 2009I don’t know how many people have received Google Wave invites. In September, we were told 100,000 users would be invited to participate. I opened my Gmail account last weekend to find my invitation awaiting my attention and with great excitement I clicked through to start my Google Wave experience. I am ready to change the way I communicate online. There’s only one problem: with so few early adopters invited to participate I don’t have anyone to communicate with.
That being said, I’ve had my first valuable interaction on Google Wave and feel confident in telling you what I think about my initial experience.
Podcast: The New World / Thanksgiving
By Josh Cole | Published November 18th, 2009Today on the Tipping Point we’re getting out our trans-temporal spyglass-microscope hybrid and take a look at the future as it stands right now. Inbound marketing will never be the same.
Google Insights for Search 101
By Brad Schwarzenbach | Published November 17th, 2009One of our driving philosophies here at the Tippingpoint Labs is that, for brands, your website is not the center of your web universe anymore. Conventional (read: outdated) thinking holds that your homepage should be the starting and ending point for all things you. With the rise of user-generated content, social networking, and social media,…
FourSquare and My Personal What-Now Factor
By Andrew Davis | Published November 16th, 2009I’ve been using FourSquare for months now. I can’t recall where I heard about it, but I immediately signed up and started using it on my iPhone. If I was pitching FourSquare as a television show I’d pitch it like this:
FourSquare is Facebook meets Twitter meets Google Maps meets Yelp meets the Boy Scouts.
Podcast: Online Parodies
By Josh Cole | Published November 13th, 2009Spoofs have never been more popular. What makes parodies work and not work online? We take a closer look.
Paint a Better Picture by Using Offline Connotations
By Andrew Davis | Published November 13th, 2009This morning I happened on TubeRadio.fm. To be blunt, TubeRadio is awesome! Basically,TubeRadio uses YouTube to deliver music videos in an iTunes-like interface on your web browser. TubeRadio is an evolution in the delivery of music to your desktop, built by the team at Last.fm. TubeRadio calls itself “YouTube for music.” But is it?
Micro-Apps Emerge as Immersive, Connected Experiences
By Andrew Davis | Published November 9th, 2009Okay, so I just made up a new term “micro-app.” That’s the only way I can describe TheHotlist.com — it’s a micro-app. Basically, TheHotlist uses Facebook Connect to deliver a rich interface for your Facebook events. The interface is intriguing, delivering you a map and a calendar and showing you who’s attending what, where. It’s interesting and it may highlight something we’re going to see more of: deeper web applications built as massive mash-ups using networks like LinkedIn or Facebook as their core.
Podcast: So Sorry.
By Josh Cole | Published November 6th, 2009This week on The Tipping Point: Online Apologies JetBlue, Amazon, and thousands of other companies have been forced to issue apologies for product or service issues. Some of them have used online distribution channels effectively to say “I’m sorry.” We investigate how the internet has affected apologizing. Zeitgeist This week, Brad takes a look at…
Under Pressure: Don’t get too caught up in your users’ feedback
By Andrew Davis | Published November 6th, 2009As you launch your new online product or service I’m sure you’re excited to get some real-world feedback. Perhaps you’re launching a private beta, or maybe you’re going full bore and opening up the floodgates to the whole world. No matter what you do, don’t give those initial users too much credit.
There’s Hope for Hyundai Think Tank
By Josh Cole | Published November 4th, 2009Hyundai Think Tank is a gated customer outreach community that attempts to bring customers and potential customers together and give them an opportunity to participate with the brand on a deeper level. It seems to accomplish, in theory, the goal of being more participatory as a brand. If you look at the Google trends for the automotive vertical, you can clearly see that brand interaction is a plateau. Hyundai is right to try and engage customers more deeply.
Podcast: Halloween Post Mortem
By Josh Cole | Published November 2nd, 2009The Tipping Point Podcast Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned about StuffedRobots, Bacon-of-the-Month, and SpyFu, and had a lot of fun along the way. In…
Amiando Makes Event Creation and Management Easy
By Andrew Davis | Published November 1st, 2009Conferences, seminars, mixers, even fund-raising event management On September 10, 2009, all around the world, thousands of people gathered at restaurants and bars to support a local charity. All of these events were coordinated locally and attended internationally. Of course, a bunch of smart developers could have gotten together to build a complicated ticketing and…