Amiando Makes Event Creation and Management Easy

Amiando Event Management Tools

Conferences, seminars, mixers, even fund-raising event management

On September 10, 2009, all around the world, thousands of people gathered at restaurants and bars to support a local charity. All of these events were coordinated locally and attended internationally. Of course, a bunch of smart developers could have gotten together to build a complicated ticketing and event management system to handle tickets and donations. Instead, organizers turned to Amiando. (Here’s the Twestival event I attended.)

Amiando brilliantly handles all the complicated aspects of organizing an event, and all for a nominal transaction fee. (They do have additional revenue streams as well, designed to target more involved event organizers.)

Amiando enters adoption

Amiando has huge potential, and although it was launched in late 2006, it’s still in the very early phases of its evolution. As social media opportunities expand and everyone’s online contacts blossom, the possibilities for offline (or even webinar) events explode. In addition, the fact that using a single sign-on a person can register and pay for any of more than 70,000 events (as of this month) makes a tool like Amiando extremely appealing. This kind of user-centric approach can be very powerful — as we’ve seen with GetSatisfaction and Ning.

Offline events today, online events tomorrow

Creating a payment gateway, event registration, and communication tool for the hosting and organization of an offline event is really easy using Amiando.  The user-experience is consistent from event to event, which from a user standpoint helps make event registration easy. In addition, event organizers can add their own content, including photo streams and videos from sites like Flickr or YouTube.

Today, the entire process seems focused on the creation and management of offline events. However, I have seen people use the channel to create and manage (awkwardly) the creation of a webinar, using exactly the same functionality. There is huge potential in this market, and we believe that Amiando will soon find themselves in this space as well.

If you create any events for your organization, Amiando is a perfect fit.

If you run an event, make it easy by giving Amiando a try

Diversified Distribution Portfolio for Social Media

Remember, Amiando is in the Adoption phase of its life cycle, so explore but don’t spend too much time here. Don’t spend more than 15% of your time or energy on everything in the adoption phase, but if you’re planning an event this is the right way to do it. We encourage you to give it a try if you have a chance.

About The New Media Life Cycle Analysis

The New Media Life Cycle Analysis is the brainchild of the Tippingpoint Labs strategy team. Each week, our team takes a look at a new media channel and presents its findings here, to help chief marketing officers, directors of marketing, and social media experts add some context to their social media and content marketing strategies. If there is a new platform or channel you’d like to see us evaluate, please let us know. We’re more than eager to take a look!

About the author

Andrew Davis -

In 2002, Andrew founded Tippingpoint Labs with journalist James Cosco. Since then, he's spent countless hours exploring the online universe and building a methodological approach to developing digital strategies that drive revenue or reduce costs.

Andrew's always asking big questions and analyzing data to understand markets, online forces and even business models. Andrew's research has resulted in the creation of innovative online metrics including Online Brand Value and Category Brand Value, eye-opening graphical representations of website evolution through the New Media Life Cycle and even using online data to predict offline revenue.

When he's not surfing the web, Andrew's traveling the globe speaking to a wide-variety of audiences about everything from social media to the future of print. Andrew is a frequent contributor to the Tippingpoint Labs website and has been creating valuable content since the early 1990s for The Jim Henson Company, CNN, The Today Show and MTV.

He's contributed to a book of short stories, called The Way Things Were and produced and co-wrote Roadside Ambition a documentary film about one small town with two huge balls.

"In a world where content is consumed as rapidly as it's created, companies need to develop a sound strategy to creating valuable online experiences that can, and should, be leveraged enterprise-wide. There is a content solution to every business challenge."