Podcast: So Sorry.

Podcast: Download (Duration: 19:06 — 17.5MB)

This week on The Tipping Point: Online Apologies

JetBlue, Amazon, and thousands of other companies have been forced to issue apologies for product or service issues. Some of them have used online distribution channels effectively to say “I’m sorry.” We investigate how the internet has affected apologizing.

Zeitgeist

This week, Brad takes a look at what we were searching for last year on the web: details about the unfortunate misreported shooting of Li’l Wayne.

5 Questions

Scott Loring interviews PR Pro Tammie Cayton from Cayton Marketing about corporate apologies.

The Tipping Point Podcast

The platforms where your customers are creating and consuming content are going to be the avenues they trust most. No matter what happens, a transparent, sincere “I’m Sorry” can make all the difference. Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com

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Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, examined SpyFu, and had a lot of fun along the way.

In This Podcast

• Josh Cole
• James Cosco
• Brad Schwarzenbach
• Scott Loring

Our Take

Dominoes Pizza delivers … a big apology recently. Jim Cosco explores.

Read from the Web

Craig Silverman’s Regret the Error “reports on media corrections, retractions, apologies, clarifications and trends regarding accuracy and honesty in the press.” Bob Colby, Anita Roy Dobbs, and Eric Sagalyn read some interesting retractions.

The Journey

The platforms where your customers are creating and consuming content are going to be the avenues they trust most. No matter what happens, a transparent, sincere “I’m Sorry” can make all the difference.

Music

Kaer Trouz — Favorite Human

@nop — Es Tarde

cdk – Journey

gmz — Remember

duckett — I want You…Right Now

Editing Mastery

Jim Theodore edited this podcast, and it sounds great!

About the author

Josh Cole - Josh Cole was born to create content -- from his pioneering works in anarchoustic and hobophonic sounds & web content to writing across a wide variety of media. Joining the team in Spring 2009, he has been instrumental in crafting and producing oodles of content for Breville, Putnam Investments, and Tippingpoint Labs. He rides a near mint 1964 Raleigh Colt to work. He still remembers which accessories go with each G.I. Joe action figure. He writes with the kung-fu action grip. Josh is in charge of content for a variety of clients. His favorite Tippingpoint Labs value is: "There is a content solution to every business challenge."