We thought a lot about the future this year at Tippingpoint Labs. Here are some of our favorites.
Now! That’s What I Call Forward Thinking: 2009
By Brad Schwarzenbach | Published December 30th, 2009
Podcast: Winter Amusements
By Josh Cole | Published December 23rd, 2009The internet has an ever-growing reach into different areas of life. Your brand has correlating opportunities to market in these emerging spaces and gain customer trust. Even when it’s cold outside.
A Deeper Shade of Sole
By Brett Virmalo | Published December 18th, 2009
Don’t fall into the trap of just handing out some money or a product through a random drawing from a million apathetic participants who dropped their business card into a cardboard box. Zappos and Steve Madden have succeeded in creating a contest that attracts the right consumers and results in content that contest participants and non-participants alike can create, share, and have fun with.
Podcast: Online Retail
By Josh Cole | Published December 11th, 2009
This week on The Tipping Point: Online Retail ‘Tis the season to buy and sell. We take a closer look at some of the current trends in retail online. Zeitgeist What are people searching for on Black Friday and Cyber Monday? If you said the best deals on the hottest products … you lost. Despite…
We’re Giving Away 3 Bushels of Moonfruit …*
By Josh Cole | Published December 8th, 2009
Several months ago, Moonfruit, a free website builder, made a splash on Twitter by giving away ten free Macintosh computers in ten days. They ran their contest by co-opting the hashtag functionality on Twitter. This second-hand spam technique was very effective in one sense. A tweetload of people wrote #moonfruit a twitzillion number of times, and it was the top trending topic for about a week.
While I can partially agree with those who say this is effective Twitter promotion, I want to discuss how mere effective promotion can be a defective goal. Effective Twitter promotion does not automatically translate into any real return on influence. Even though Moonfruit got a momentary spike for their brand, this contest failed to build any relationship.
*This title is just a joke. We are not giving away any fruit of any kind, Moonfruit or otherwise.
Tumblr Surging as Content Publishers Adopt Channel
By Andrew Davis | Published December 4th, 2009
Back in March, I wrote a very provocative post about Twitter versus Tumblr. I predicted that Tumblr might very well surpass Twitter as the next big thing. Now, it hasn’t happened yet, but Tumblr is evolving nicely. We’ve seen the demographics shift from more than 40% of the audience under 24 to an even spread across the demographic spectrum.
Stride to Run Better Contests
By Jim Cosco | Published December 1st, 2009Make sure your contest is well planned, and the rules are clear. If a contest is not well thought out from the very beginning, the results could be disastrous — just ask the people at Stride Gum.
Give Most of it Away. The Rest Will Pay.
By Brad Schwarzenbach | Published December 1st, 2009How much of your methodology and business insight should you give away? As much as you can. Someone’s always willing to pay for a little bit more … just like the bikini.