Podcast: Online Retail

Podcast: Download (Duration: 26:08 — 35.9MB)

This week on The Tipping Point: Online Retail

‘Tis the season to buy and sell. We take a closer look at some of the current trends in retail online.

Zeitgeist

What are people searching for on Black Friday and Cyber Monday? If you said the best deals on the hottest products … you lost. Despite it being the biggest shopping season of the year, human connection still tears up the Google charts.

The Tipping Point Podcast

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Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, learned about SpyFu, and had a lot of fun along the way.

In This Podcast

• Josh Cole
• Andrew Davis
• Jim Cosco
• Brad Schwarzenbach
• Scott Loring

Feature Story: TheOatmeal.com

TheOatmeal's Latest Cartoon

This week, Andrew Davis went searching for the Gary Larson 2.0 – and he found him! Matthew Inman, better known as TheOatmeal.com, has made a business out of creating online ‘viral attractions’ and selling the content online. How does he make money? Listen and find out!

5 Questions

Scott Loring interviews Matt Colby from TomTom about his approach to eCommerce. Effective and thoughtful online sales have come a long way.

Our Take

Jim Cosco explores the world of virtual goods.  Why are real people paying real money for products that don’t exist? And can this monetize networking sites? Jim gets to the bottom of it with Brian Balfour, the co-founder of Viximo.

Read from the Web

The Laptop Steering Wheel Desk has garnered a lot of sarcastic attention on Amazon. We read some of it. Featuring Billy Club and Maya Shtoph.

The Journey

Online sales have changed a lot over the years. Selling and buying will never be the same again. Great content is the key to driving these sales.

Music

dotjot — Understood by Your Dad
echoed — Atari
Tenny — Just You and Me
Tenny — Sometimes
duckett — teru-bits
lokey — The Night of the Sanidade Cameras

Editing Mastery

Jim Theodore edited this podcast, and it sounds great!
My Podcast Alley feed! {pca-d04d09d2d01b9f06d87d803a607fe69d}

About the author

Josh Cole - Josh Cole was born to create content -- from his pioneering works in anarchoustic and hobophonic sounds & web content to writing across a wide variety of media. Joining the team in Spring 2009, he has been instrumental in crafting and producing oodles of content for Breville, Putnam Investments, and Tippingpoint Labs. He rides a near mint 1964 Raleigh Colt to work. He still remembers which accessories go with each G.I. Joe action figure. He writes with the kung-fu action grip. Josh is in charge of content for a variety of clients. His favorite Tippingpoint Labs value is: "There is a content solution to every business challenge."