By Jim Cosco | Published February 25th, 2010
It’s hard to believe that it’s been 18 years since Bruce Springsteen lamented that there were “57 channels and nothing on.” Back in 1992 when the song was released, such a huge cable lineup was unfathomable, and the frustration he experienced trying to navigate the sudden increase of content caused the Boss to write that he bought a .44 magnum to blow away his television– Elvis style.
Today, when you consider the explosion of content online, 57 channels seem as limiting as choosing between french fries or mashed potatoes. Consider the statistics offered by social media think tank, Socialnomics.
* You Tube hosts more than 100 million videos.
* Users post 153 articles to Wikipedia per hour.
* There are over 200 million blogs and more than 54% of bloggers post new content or tweet daily.
* Hulu went from 63 million streams to 373 million total streams in one year.
* Facebook users share more than 1.5 million pieces of content every day.
That’s a lot of content, too much to navigate on your own. So how will one navigate content online? The same way we do offline world– we’ll get referrals.
Read more |
Comments (3)
By Eric Sagalyn | Published February 23rd, 2010
Nothing like a good dose of history repeating itself, because it’s nothing new. Before there was the AJAX libraries of Web 2.0, there was Flash sliding interfaces, pop-up dialogues and multiple clicks. Seems like we’ve landed right back on the same old Flash paradigms of the turn-of-the-century. No need to have history repeat itself, let’s make 2010 the year of common sense user experience.
Read more |
Comments (7)
By Andrew Davis | Published February 22nd, 2010
A more strategic approach to digital marketing is required this year – but often a firm’s ability to acknowledge this necessary change occurs only after months of failure, pain, and anguish. To the exhausted and bloodied, there is indeed a better way. And to the ones just getting into the ring, learn from those who have fought before you …
Read more |
Comments (2)
By Brad Schwarzenbach | Published February 17th, 2010
2010 will see the idea of tactical engagement and “I need to get on [INSERT SOCIAL NETWORKING SITE DU JOUR HERE] now!” change into higher-level and thoughtful questions like, “What can I provide to new media channels?” This kind of thought makes your web marketing more future proof. When Twitter falls from favor, but all of your social media “experts” turn out to be “Twitter experts,” those with strategies defined by clear goals will be ready and able to distribute and promote the right kind of content on any platform to any audience.
Read more |
Comments (8)
By Rebecca Garnick Ast | Published February 16th, 2010
If clients are more inclined to “date their agencies” throughout the life of the relationship, at what point should the agency start hinting at a ring? Do project based arrangements have any benefit to clients or agencies.
Read more |
No Comments
By Rebecca Garnick Ast | Published February 12th, 2010
Madison Avenue is infamous for generating expensive, overwrought creative presentations that hijack agency resources and time for days (if not weeks). Under this model, when responding to a Request for Proposal (RFP) generated by the potential client, agencies compete and the winner is rewarded with a long-term retainer that justifies the energy expended on the pitch.
Read more |
Comments (4)
By Eric Sagalyn | Published February 11th, 2010
The best way to start any platform discussion is with the baseline features. What does this platform need to accomplish? At its core, Food Thinkers had to have the ability to create stories that were categorized by the features that our content calendar laid out and it had to engage the reader by allowing them to comment on the stories.
Read more |
Comment (1)
By Josh Cole | Published February 10th, 2010
In Part 1, I talked about the type of content appropriate to the Food Thinkers platform in its current state and the types of contributors we look for. Today, I discuss how we find contributors and create the content. As Jim Cosco has written, we reached out to potential contributors with a calendar already in…
Read more |
Comment (1)
By Josh Cole | Published February 9th, 2010
The Food Thinkers platform is not merely a blog in the singular sense. It is meant to be a site with a growing number of contributors and content targets. “FoodThinkers is an online stream of simple moments of brilliance from kitchen collaborators around the world — recipes, food pics, video, sound and taste. Brought to…
Read more |
Comments (3)
By Brad Schwarzenbach | Published February 3rd, 2010
Yesterday, we examined some of the components of the slow growth of the Food Thinkers by Breville site. Today, we pull out the tape measure and get down to business. Surely you measure something The Tippingpoint Labs methodology involves creating content that doesn’t necessarily attract a quantity audience. Instead, by design, it attracts a quality…
Read more |
Comments (8)
By Brad Schwarzenbach | Published February 2nd, 2010
It’s disappointing and demoralizing to see low (or high) numbers at first; so much so that success can seem hopeless, intangible, and ultimately not worth the effort and resources being expended. But in the development of any web channel or platform, traffic will come, provided that quality comes first.
Read more |
Comment (1)
