Each year American Business Media brings together some of the most powerful b-to-b media industry leaders for their annual conference. Next week, in Charleston, South Carolina, luminaries from organizations like McGraw Hill, the U.S. House of Representatives, Omnicom and Ziff Davis (among others) will spend three days sharing, discussing and debating how business media is evolving. In keeping with the theme for the entire conference, “New Ideas, New Revenue, New Profits” Tippingpoint Labs’ own chief strategy officer, Andrew Davis will deliver an hour long keynote address on the future of digital and print media.
Andrew Davis at the microphone.
There is a Twitter hashtag defined for the event, #ABMAC10, if you’d like to follow the conference online.
Below, you’ll find a brief description of Andrew’s presentation for Monday, May 3, 2010.
The Future of Digital is Print
…And nine more paradoxes that will define the future of media.
In this hour-long session, Andrew Davis turns traditional publishing on its head by challenging the entire room to stop cutting costs and diversifying revenue streams and, instead, start differentiating product offerings and restoring the value of print. Participants leave this luncheon with ten starting points that will transform their business.
Post-Event Information & Coverage
At the event, Andrew promised to share some resources and information with those that attended. Here are some pertinent links and ideas you may want to share or enjoy.
- List of ten things you can do today to start the evolution of business media.
- Peanut Butter Jelly Time video. (Who doesn’t want to hear that again?)
- Andrew uses Prezi for his presentations. Feel free to give it a try.
- Joe Pulizzi also wrote a great summary of some of the key takeaways for him and his audience. Read “Powerful Content Marketing Steps to Take Now“
- Rob ORegan, from the staff of eMediaVitals covered the event as well and wrote about the ten paradoxes that Davis outlined entitled:“TippingPoint Labs’ paradoxes of digital publishing”
Here are a couple quotes from the event:
“I attended a powerful presentation from Andrew Davis, Tippingpoint Labs at the American Business Media annual meeting yesterday. Although the presentation was geared toward publishers, it’s amazing how many of Andrew’s points need to be executed by non-publishing brands.” – Joe Pulizzi, Junta42.com
“Print is not dead, it’s evolving – but the product has to change to remain relevant with consumers. Those are the sentiments of Andrew Davis, chief strategy officer with digital agency TippingPoint Labs, who delivered a frenetic presentation to attendees of American Business Media’s annual conference in Charleston, S.C., yesterday.” – Rob ORegan, eMediaVitals.com
For those of you that weren’t able to attend the event, Andrew’s presentations aren’t easy to follow without his narration. That being said, here’s the actual Prezi he used:
