The Tipping Point Podcast

Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com

Find us in iTunes

Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, learned about SpyFu, and had a lot of fun along the way.

In This Podcast

• Josh Cole
• Andrew Davis
• James Cosco
• Brad Schwarzenbach

This week on The Tipping Point: Mashups

Are mashups the new metaphors– combining rather than comparing unlike things — as a commentary on our culture? How have mashups influenced and changed the whole playground of content that is the internet?

Zeitgeist

Brad looks at the iPad as a mashup.

Feature Story – Thru-You and Mashup Evolution

At music venues and night clubs around the world, disc jockey’s are giving way to a new brand of music performance artist. Mash-up artists (formerly known as DJ’s) use a mixer and at least two music sources to create something entirely knew… a mash-up experience.

Click here to view the embedded video.

This segment features the unbelievable talent of mash-up artist Kutiman who’s work can be seen below or at Thru-You.com. We also had the opportunity to interview Chris Menning from KnowYourMeme.com.

Read From The Web

Were Madlibs the original mashups? Featuring readings from Bob Colby, Rebecca Garnick Ast, and Anita Roy Dobbs. Thanks also to Chris Brogan‘s email newsletter, Behind the Scenes, that we turn into a Madlib.

Our Take

Jim Cosco looks at some of the legal questions brought up by mashed up content.

The Journey

No matter how you put it all together or take it all apart, when it comes to reaching your customers, you need to recognize that they are in the driver’s seat more than ever. But if you are smart with your content, you can provide them with both the keys and the car to drive.

Engagement online is revving up. Are you going to try and play by the old rules or speed up to the new — where there aren’t so many rules. Just you and your potential customers.

Music

We’re proud to feature really great music from talented artists. (This is content marketing by the way.) We hope you like the tracks we pick — if you do, check out their other music.

The Tipping Point Podcast

Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com

Find us in iTunes

Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, snooped around in SpyFu, and had a lot of fun along the way.

In This Podcast

• Josh Cole
• Andrew Davis
• James Cosco
• Brad Schwarzenbach

This week on The Tipping Point: Winter Amusements

The snow has started to fall. What does the internet offer for amusement in the winter? Matisyahu, Charlie Brown, and curling in the same audio playground? Put on your scarves and mittens and get ready.

Zeitgeist

Brad takes a look at the enduring tradition of A Charlie Brown Christmas and how contrarian content fills in the negative space of consumerism.

Feature Story

Andrew Davis interviews rap reggae pioneer Matisyahu and explores his unique online content strategy.

Read From The Web

Want to amuse yourself by getting away from the winter? Brett Virmalo, Eric Sagalyn, and Anita Roy Dobbs read some convincing arguments to get you to go for it.

Our Take

Jim Cosco gives his take on CurlTV and the business behind niche online television channels.

The Journey

The internet has an ever-growing reach into different areas of life. Your brand has correlating opportunities to market in these emerging spaces and gain customer trust. Even when it’s cold outside.

Music

• Kulimi — Amari wakaranai kedo
• rexi2008 — hapiness09/2
• Hans Atom — Fell Out Of The Sky
• DJ Adori — Emergg
• Numbernaut — Ghost Phase
• rovavaco — Taiko Drums
• mentorrecords — Shayef Nafsak

Editing Mastery

Jim Theodore edited this podcast, and it sounds great!

‘Tis the season to buy and sell. We take a closer look at some of the current trends in retail online.

Zeitgeist

What are people searching for on Black Friday and Cyber Monday? If you said the best deals on the hottest products … you lost. Despite it being the biggest shopping season of the year, human connection still tears up the Google charts.

The Tipping Point Podcast

Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com

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Find us in iTunes

Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, learned about SpyFu, and had a lot of fun along the way.

In This Podcast

• Josh Cole
• Andrew Davis
• Jim Cosco
• Brad Schwarzenbach
• Scott Loring

Feature Story: TheOatmeal.com

TheOatmeal's Latest Cartoon

This week, Andrew Davis went searching for the Gary Larson 2.0 – and he found him! Matthew Inman, better known as TheOatmeal.com, has made a business out of creating online ‘viral attractions’ and selling the content online. How does he make money? Listen and find out!

5 Questions

Scott Loring interviews Matt Colby from TomTom about his approach to eCommerce. Effective and thoughtful online sales have come a long way.

Our Take

Jim Cosco explores the world of virtual goods.  Why are real people paying real money for products that don’t exist? And can this monetize networking sites? Jim gets to the bottom of it with Brian Balfour, the co-founder of Viximo.

Read from the Web

The Laptop Steering Wheel Desk has garnered a lot of sarcastic attention on Amazon. We read some of it. Featuring Billy Club and Maya Shtoph.

The Journey

Online sales have changed a lot over the years. Selling and buying will never be the same again. Great content is the key to driving these sales.

Music

dotjot — Understood by Your Dad
echoed — Atari
Tenny — Just You and Me
Tenny — Sometimes
duckett — teru-bits
lokey — The Night of the Sanidade Cameras

Editing Mastery

Jim Theodore edited this podcast, and it sounds great!
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The Tipping Point Podcast

Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com

Find us in iTunes

Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, learned about SpyFu, and had a lot of fun along the way.

In This Podcast

• Josh Cole
• Andrew Davis
• James Cosco
• Brad Schwarzenbach

This week on The Tipping Point: The New World

Today on the Tipping Point we’re getting out our trans-temporal spyglass-microscope hybrid and take a look at the future as it stands right now. Inbound marketing will never be the same.

Zeitgeist

Twitter is great at capturing moments, both insightful and painful.

Brad Schwarzenbach takes a look back at Twitter past, then uses it to envision his utopian future. But … decides to completely ignore the present.

Feature Story: Augmented Reality & Easter Eggs

Yelp's Augmented Reality Application - Called Monocle

Eric Singley, Yelp’s Product Manager who has been working on Yelp’s iPhone app, walks us through the augmented reality (AR) experience they’re bringing to the masses. Meanwhile, Darryl Jelley (DJ) from advertising agency Brand Content helps us explore the potential for AR in this new, information-enhanced world.

If you’d like to see the AR experience in action, here’s a great video showcasing the real-world experience.

Ray Ban is doing some cool stuff with AR — take a look at this virtual mirror!

Here’s a really amazing Lego in-store, augmented-reality experiment. Amazing stuff, huh?

Our Take

Jim Cosco explores internet memes with Jamie Wilkinson from Know Your Meme — what are they? how do they develop? and what could they mean to content marketers?

Read from the Web

Eric Sagalyn and Anita Roy Dobbs read from Popsci and Slippery Brick about future technological advances.

The Journey

Pilgrims vs. Internet — what more can we say? We party like it’s 1620 … not.

Music

• dotjot — Understood by Your Dad
• echoed — Atari
• Tenny — Just You and Me
• Tenny — Sometimes
• duckett — teru-bits
• lokey — the Night of the Sanidade Cameras

Editing Mastery

Jim Theodore edited this podcast, and it sounds great!

The Tipping Point Podcast

Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com

Find us in iTunes

Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, learned about SpyFu, and had a lot of fun along the way.

In This Podcast

• Josh Cole
• Brad Schwarzenbach
• Andrew Davis
• Scott Loring
• James Cosco

This week on The Tipping Point: Parodies

Spoofs have never been more popular. What makes parodies work and not work online? We take a closer look.

Zeitgeist

Brad wonders what WWARD? What would Andy Rooney do on the internet.

Feature Story

Andrew Davis considers the Man vs. Wild parody, The Naturist.

5 Questions

Scott interviews Mike Volpe from Hubspot about their parody videos.

Our Take

Jim Cosco interviews Jack Douglass, creator of the popular Snuggie parody video, the WTF Blanket.

Read From The Web

Some interesting readings from the Uncyclopedia.

The Journey

Josh Cole finds the mythical content marketing paradise of parodies.

Music

• GrangeGorman — Small Town
• Subliminal — The Heat wave
• el-B — August (Reggae Rework)
• William Berry — Short Fuses Burn Long Bridges
• Angles11 — The Delta Kite Experiment
• Karma Cowboy — Hoody Sweater

Editing Mastery

Jim Theodore edited this podcast, and it sounds great!

JetBlue, Amazon, and thousands of other companies have been forced to issue apologies for product or service issues. Some of them have used online distribution channels effectively to say “I’m sorry.” We investigate how the internet has affected apologizing.

Zeitgeist

This week, Brad takes a look at what we were searching for last year on the web: details about the unfortunate misreported shooting of Li’l Wayne.

5 Questions

Scott Loring interviews PR Pro Tammie Cayton from Cayton Marketing about corporate apologies.

The Tipping Point Podcast

The platforms where your customers are creating and consuming content are going to be the avenues they trust most. No matter what happens, a transparent, sincere “I’m Sorry” can make all the difference. Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com

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Find us in iTunes

Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, examined SpyFu, and had a lot of fun along the way.

In This Podcast

• Josh Cole
• James Cosco
• Brad Schwarzenbach
• Scott Loring

Our Take

Dominoes Pizza delivers … a big apology recently. Jim Cosco explores.

Read from the Web

Craig Silverman’s Regret the Error “reports on media corrections, retractions, apologies, clarifications and trends regarding accuracy and honesty in the press.” Bob Colby, Anita Roy Dobbs, and Eric Sagalyn read some interesting retractions.

The Journey

The platforms where your customers are creating and consuming content are going to be the avenues they trust most. No matter what happens, a transparent, sincere “I’m Sorry” can make all the difference.

Music

Kaer Trouz — Favorite Human

@nop — Es Tarde

cdk – Journey

gmz — Remember

duckett — I want You…Right Now

Editing Mastery

Jim Theodore edited this podcast, and it sounds great!

The Tipping Point Podcast

Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com

Find us in iTunes

Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned about StuffedRobots, Bacon-of-the-Month, and SpyFu, and had a lot of fun along the way.

In This Podcast

• Josh Cole
• James Cosco
• Brad Schwarzenbach
• Jim Theodore

This week on The Tipping Point: Spooked

Halloween just passed and it scared us all out of our seats. As you put your costume away, dress up your content for a whole new generation of customers.

Zeitgeist

Brad takes a look at what we were talking about last year on the web.

Read From The Web

What do audiences really think about marketing success Paranormal Activity?

5 Questions

Scott Loring talks to the Garment District and Boston Costume about their move to e-commerce. Spooky!

Our Take

Jim Cosco assesses the recent controversy surrounding Rock Art Brewery‘s The Vermonster beer. Scary!

The Journey

Josh Cole takes us through this week’s podcast, demonstrating that content marketing is just like Halloween.

Music

• Sleeperspaceborn — all my days
• Soundprank — Walks
• Echo Ed — Beat #11
• Echo Ed — Mystic Beats
• grapes — spinnin
• Acradian Burn — virgo breakdown
• grapes — Summer Never Came

Editing Mastery

Jim Theodore edited this podcast and it sounds spooky, scary great!

The Tipping Point Podcast

Subscribe in iTunes or you can enjoy the podcasts at blubrry.com

Find us in iTunes

Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, learned about SpyFu, and had a lot of fun along the way.

In this podcast

• Josh Cole
• Andrew Davis
• Brad Schwarzenbach
• Scott Loring
• James Cosco
• Joe Pulizzi

This week on The Tipping Point:
Of-the-Month Clubs

Building a relationship with a consumer or a partner can be difficult. There are existing business models based on exactly this premise — deliver a quality product each and every month and meet or exceed your customer’s expectation. Content creation is no different.

Zeitgeist

Brad considers the news from last year and wonders what a Sarah-Palin-of-the-month would look like.

Feature story

Paul and his father at their Wine store.

The original wine-of-the-month club started in 1972 by Paul Kalemkiarian and his father. Andrew sits down with Paul to find out what makes a wine-of-the-month club work. Andrew also visits Westport Rivers Vineyards and learns about their wine club. The Westport River Vineyard is also on Twitter.

5 Questions

Scott interviews Eric Sagalyn about the Threadless 12 Club, a t-shirt-of-the-month club. (They are also on Twitter.)

Our Take

Jim quizzes Jason Sadler of I Wear Your Shirt. It’s not an of-the-month club. It’s a daily subscription to a guy’s torso.

Read from the Web

Joe Pulizzi of Junta42 reads some of the best content we’ve ever found on the web — from the Bacon-of-the-Month Club. Also featured: a visit from the Panty Fairy (read by Mary Blunt).

The journey

Building a relationship is the key to a successful of-the-month club and to successful content marketing.

Music

• Mseq — Be Brave
• Tekno-Eddy — Horizons
• Stranger on Earth — Maybe
• hepepe.hu — Bogi Beat Budapest
• Khaustic — Fell Out of the Sky
• Dotjot — You’re not going anywhere
• lo tag blanco – Slumlord Beat

Editing mastery

Jim Theodore edited this podcast, and it sounds great!

The Tipping Point Podcast

Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com

Find us in iTunes

Each podcast journeys into the world wide web. Exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, learned about SpyFu, and had a lot of fun along the way.

In This Podcast

• Josh Cole
• Andrew Davis
• James Cosco
• Brad Schwarzenbach
• Brett Virmalo

This week on The Tipping Point: Football

It’s the end of summer and the beginning of Football season. It’s a wonderful time of year. Bars fill up on Sunday afternoons and we start looking forward to Mondays.

Zeitgeist

Brad takes a look at what we were talking about last year on the web.

Feature Story

Andrew Davis explores how one Boston bar uses the web to fill up their private football paradise every Sunday with the exact same people. Give it a try at Meetup.com.

5 Questions

SpyFu President, Mike Roberts, tells us what’s being searched — and paid for.

Read From The Web

Tailgating stories from all over the country from Tailgating.com

Our Take

Jim Cosco takes a look at football commentators: the good, the bad, and the brands.

The Journey

Football is exactly like marketing. You’ve got to plan, adjust, and hit hard.

Music

We’re proud to feature really great music from talented artists. (This is content marketing by the way.)

• _ghost — Sound Wanderer
• Neurowaxx — Hard Acid
• _ghost –You never know where you`ll wake up
• Pitx — Black Rainbow
• _ghost — Nebula Dub
• DoKashiteru — Cyclops (Go Wit Me)

Editing Mastery

Jim Theodore edited this podcast, and it sounds great!

It’s the end of summer/back to school Tipping Point. How time flies …

Featured

• Jim Cosco on OfficeMax Penny Pranks 2.0
• Readings from outlandish college course descriptions
• Andrew Davis talks number crunching with Kevin Hunt
• Commentary from David Meerman Scott

Music

• Curious — Lovesong
• Every Single Soul — Quando o dia vem
• Hip Hop Mandando Fechado em Saude e Sexualidade — Ser Livre
• Aamu — Below
• Z-Rox — Fly Dream