Blog

5 Links You May Have Missed Last Week

By Josh Cole | Published September 1st, 2010

Josh Cole offers up some thought provoking links from last week — with some faint touches of colorful commentary.

Find the Story Not the Fireworks

By Andrew Davis | Published September 1st, 2010

Max Esposito is a photographer and cinematographer and Max Esposito knows how to tell a story.

Max doesn’t need words and scripts to clutter what he’s trying to say. Max tells stories with imagery. Emotive imagery. His videos are mini-cinematic masterpieces. Every shot (moving or not) captures a moment, a feeling, a reaction.

But what’s really amazing about how Max tells a story is what stories Max chooses to tell.

How Do You Empower Your Company’s Experts?

By Anita Roy Dobbs | Published August 31st, 2010

You’ve hired all the right people for the jobs. It’s time to take the next step and let them represent your company online.

How do you enable your experts to feed the content stream? Who’s entitled? What facilitates the process? How do you get started — how do you initiate the flow?

The Summer Ends, Wrapping it Up

By Joseph Stucker | Published August 27th, 2010

Alas, today is the last day of my internship here at Tippingpoint Labs, and time to reflect on just what it is I have learned over my four months here. Here are a few lessons from working at this branded content agency. So what? This, to an extent, is the purpose of this post: So what? What did I learn?

Increase Your Effectiveness: Think Small To Go Big

By Joseph Stucker | Published August 25th, 2010

Large companies cannot afford to communicate in a highly individualized way with every individual customer. They can however avoid making that customer feel like just a number out of millions of other numbers.