Build Your Portfolio

The one brand, one publisher model hinders creativity and reach. Could additional brands
contribute exponentially to awareness?

You’re not the only brand in your customers’ lives. You might be their brand of choice for one thing, but their life is about more than just you. They wear someone else’s sneakers, cook with someone else’s pans, drive someone else’s car, and work on someone else’s tablet PC. Those sneakers and pans and car and tablet aren’t your competition though; they’re your brandscape.

Together you are after the same customer. Now, imagine pooling your resources to create content and then sharing your audience with theirs. Your content will be better, cheaper to produce, and reach more people.

Build Trust

Now, relax your control. Let the professional editors — from publishers your customers already trust — help create, validate, and distribute your content. Need help finding them? They are the magazines and periodicals you’re already advertising with. It’s underwriting for the web.

“It begs the question, with the ongoing convergence of media, technology and brand narratives, what should the next evolution of branded entertainment be? How can it be better than just being “content?”” Mike Wiese, Forbes.com

Let Us Help

Brandscaping for Brands

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At Tippingpoint Labs, we match like-minded brands with an established talent and publisher to create great content that gets noticed. The result is an online television show that everyone wants to share. Each brand shares the content on their own website, Facebook page, and You Tube channel.

Add placement on the publisher’s site, a shared media buy, and the fans of your show’s host and you have an online property that attracts an audience far greater than you could on your own. And, for less money.

A brandscape starts with just one brand. Then, we add the others.