Starbucks’ CEO, Howard Schultz took out a full page ad in the New York Times last Sunday. Except, it didn’t look like an ad.
How can you introduce your audience to the people that make your products possible? How can you create a personal relationship between your brand, your employees and the customers you serve? You need to ask yourself if there’s a disconnect between what you say you do and what you ACTUALLY do. You need to introduce your audience to the people that power your brand.
For those of you that don’t know, the ‘QR’ in ‘QR Code’ stands for ‘quick response.’ But the reality is, scanning a QR code is anything but simple, quick, easy, or ever rewarding.
Does your social media presence define your external brand identity, or can you use it to also define your internal experience?
If you want to stand out and attract attention in the marketplace, target an audience where no one like you is participating.