Starbucks’ CEO invites us to create content he can amplify
Starbucks’ CEO, Howard Schultz took out a full page ad in the New York Times last Sunday. Except, it didn’t look like an ad.
Who are the people that power your brand?
How can you introduce your audience to the people that make your products possible? How can you create a personal relationship between your brand, your employees and the customers you serve? You need to ask yourself if there’s a disconnect between what you say you do and what you ACTUALLY do. You need to introduce your audience to the people that power your brand.
There’s nothing ‘quick’ about QR Codes
For those of you that don’t know, the ‘QR’ in ‘QR Code’ stands for ‘quick response.’ But the reality is, scanning a QR code is anything but simple, quick, easy, or ever rewarding.
Does your staff read your Tweets? #HighFive?
Does your social media presence define your external brand identity, or can you use it to also define your internal experience?
Go to a trade show where you force yourself to be relevant
If you want to stand out and attract attention in the marketplace, target an audience where no one like you is participating.
Rick Springfield’s movie isn’t about Rick Springfield. That’s genius.
I’ve been following the Twitter hashtag this week for Content Marketing World (#CMWorld). At this year’s conference Rick Springfield is headlining the show. Yes, that Rick Springfield. The guy who hit number one with “Jessie’s Girl” in the 1980s and … Continued
