I was sent an article, written by Jesse Stanchak, that paraphrases Scott Monty’s “social storytelling lessons” speech at NMX Las Vegas. … The article shares 4 principles about developing a good branded content strategy and I found its simplicity refreshing and its take-aways very similar to the content philosophies we employ at Tippingpoint Labs.
Native Facebook Video is a very powerful tool for reaching beyond your nuclear network, and it has real potential for doing much more in the future. Especially with the impending Facebook Timeline overhaul, it’s a good time to start using it and getting the hang of it.
How can you future-proof your marketing while learning lessons from the past? Stay present. Take a step back from the particulars of social media upheaval, and stay focused your messaging strategy.
The Power of Transmedia Storytelling In a highly fragmented media market, more and more brands are turning to the art of transmedia storytelling to turn online interaction into offline action. For those of you that aren’t familiar with the term, transmedia … Continued
As you branch outside your website, you need to focus on well-defined niches that you can target with precision.
Your content strategy shouldn’t be flat and one-dimensional, because that’s not how the web works today. It shouldn’t live on just one platform, it should also grow and flower into many interdependent channels and platforms and media. It should also … Continued
Some of the simplest communications tools have always been the most powerful. But with so many coming out all the time, it’s easy to overlook the untapped ways that each can connect you.
How can you use the expertise of your executive team to elevate your brand above your competitors?
Understanding your audience comes way before fancy execution or bells and whistles. It’s good for marketers to reconnect with this basic concept from time to time. You’ll often uncover hidden opportunities when you go back to basics.
Imagine a book club bigger than Oprah’s – where people around the world all read together. That’s what Jeff Howe built on Twitter in partnership with The Atlantic – 1Book140.
Jimmy Fallon’s Thank You Notes has been a surprise bestseller. But how it got there is through routinely hammering away at a repeatable format until it was successful, then using that success to create bigger opportunities to succeed. Marketers take note. It can work for you, too.
In the summer of 2010, Amazon launched an ad campaign designed to showcase the times in which consumers should think about owning a Kindle instead of an iPad. The effects on consumer demand showcase the power of Media Modality.
Brands should be creating stories that engage their audience, create emotion, and build connections. But without a real structure and larger thinking, the efforts can be wasted. Agencies often provide the resources that brands don’t have in-house to complement the storytelling.
When Disney released their feature film called Finding Nemo the environmental ramifications on the Clownfish population were stunning. How could Disney and Aquarium salesman around the world have mutually benefited from what’s referred to as the Dalmatian effect?
Brand partnerships are everywhere, but they should be in even more places.
Joe Pulizzi has decided to stop listing his top 42 Content Marketing blogs. It was a fantastic example of Participation Creation that helped to carve a niche and grow mindshare about valuable online content. I’m sad to see it go. … Continued
Executive Elevation Report: Commuter Edition. By the time your top products make it to the market, you’ve spent a lot of time developing them. Start building marketing value early, and you’ll carry momentum into your launch. Document the hell out of your process with video, audio, text, and photos.