The Power of Transmedia Storytelling In a highly fragmented media market, more and more brands are turning to the art of transmedia storytelling to turn online interaction into offline action. For those of you that aren’t familiar with the term, transmedia … Continued
Imagine a book club bigger than Oprah’s – where people around the world all read together. That’s what Jeff Howe built on Twitter in partnership with The Atlantic – 1Book140.
The publishing and advertising worlds are melding in new ways, because the mechanisms for consuming and delivering have left the old media in the dust.
Could partnerships between community newspapers, local bloggers, and corporate sponsors be the future of both journalism and marketing?
As more and more fliers are online through devices and even interactive seat-back monitors, it behooves airlines to find new ways to introduce new partnerships to their audience and to drive value outside of the pressurized passenger area.
Can you extend the life of a game by re-invigorating it with new brand partners?