In a world where companies are questioning the ROI of their digital marketing efforts, Tippingpoint Labs proves digital analysis can show ROI of a wide variety of marketing efforts — online and off. Traditional Publisher Turns to Digital Agency to … Continued
Workshop helps software company re-structure its marketing with successful results.
One great way to build relationships is not by knocking on doors but, rather, by opening your own. Reach out to the people you want to build relationships with and involve them in the creation of content that speaks to them and to their audience.
“We wanted to try this as a low-risk experiment on the product level, which we had never done before.” The result: sales increased by a factor of 15.
CHALLENGE: Position Tippingpoint Labs as a thought leader in the new media space. SOLUTION: Write a controversial post about competing sites with growing popularity. Going out on a limb is occasionally fruitful.
In Part 1, I talked about the type of content appropriate to the Food Thinkers platform in its current state and the types of contributors we look for. Today, I discuss how we find contributors and create the content. As … Continued
The Food Thinkers platform is not merely a blog in the singular sense. It is meant to be a site with a growing number of contributors and content targets. “FoodThinkers is an online stream of simple moments of brilliance from … Continued
Yesterday, we examined some of the components of the slow growth of the Food Thinkers by Breville site. Today, we pull out the tape measure and get down to business. Surely you measure something The Tippingpoint Labs methodology involves creating … Continued
It’s disappointing and demoralizing to see low (or high) numbers at first; so much so that success can seem hopeless, intangible, and ultimately not worth the effort and resources being expended. But in the development of any web channel or platform, traffic will come, provided that quality comes first.
Food Thinkers is a content platform we built for Breville a few months ago. As a home for long-tail food content that resonates with Breville’s core audiences, it is growing steadily and has already seen some great successes. Slow and … Continued
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