Why We See More Micro-Apps Every Day

Last week, I spent some time analyzing a new channel I happened on called TheHotList.com. In my analysis, I attempted to coin a new phrase to describe the channel – micro-apps. As I’ve watched new channels emerge, even just over the course of the last week, I’ve found more and more applications that fit the definition of a micro-app so I thought it might help to better define my new term:

A micro-app is an application the sources very specific content from at least one external source and manipulates the information to display it in a new or inventive way.

Here’s a great new example of a micro-app called Social Great.

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Paint a Better Picture by Using Offline Connotations

This morning I happened on TubeRadio.fm. To be blunt, TubeRadio is awesome! Basically,TubeRadio uses YouTube to deliver music videos in an iTunes-like interface on your web browser. TubeRadio is an evolution in the delivery of music to your desktop, built by the team at Last.fm. TubeRadio calls itself “YouTube for music.” But is it?

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Under Pressure: Don’t get too caught up in your users’ feedback

As you launch your new online product or service I’m sure you’re excited to get some real-world feedback. Perhaps you’re launching a private beta, or maybe you’re going full bore and opening up the floodgates to the whole world. No matter what you do, don’t give those initial users too much credit.

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Overexposed: Too Early, Too Far, Too Fast

I am a frequent early adopter, and any invitation like this is really intriguing. Pinyadda looks promising (take a look when you have a second), but something I noticed early in my interaction on the new platform highlights one of the major concerns I have with early-phase new media channels: the integration of features that increase reach too fast, too early.

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Reading the Market: Position Your Startup for Success

I’m sure whatever you’re bringing to market is awesome. I’m sure it’s different. I’m sure it’s nothing like anything else on the market. The problem is that it’s hard to describe whatever you’re selling to the rest of the world.

At this point, you’ve probably explained what you do and how you do it a million times and you’re confident that you understand the right vernacular and verbiage that leads to immediate comprehension and interest.

However, I suggest you take some time to use a valuable online tool to help you take advantage of big market opportunities by changing the way you talk about your products or services online.

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Aggregated Stats Are Key to Social Media ROI

Let’s get something out of the way right now: I’m not talking about Social Media “listening” or “sentiment monitoring.” That stuff is in its infancy. I’m talking about the real, hard stats already collected on almost any platform; and I’m talking about bringing them together in a way that allows a human (or eventually the machine) to draw correlations between channel activity and something like e-commerce sales.

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Most Widely Ignored Monetization Concept: Access to Analytics

As a content creator, a marketer, a strategist, a business man and a realist I know that measuring the impact of my marketing efforts, my content creation strategy and its reach is central to my success. That means that one of the most important assets in my marketing arsenal is the data (or the access to data) for any channel I (or my team) participates on.

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Analytics and Valuable Visitors

The aim of our Analyze That! series is not to help you drive traffic to your site, but to help you examine the traffic data you’re already getting so that you can answer questions – are we reaching the audience we want? What content does our valued audience respond to?

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Compete.com in Ratings and Reviews

We’ve become big fans of a number of competitive stat sites here at Tippingpoint Labs, and Compete.com is one of our favorites. Compete.com is a site that allows users to input the URLs of up to 5 sites and compare their traffic metrics. The idea is that you can analyze your competitors’ traffic data and adjust your advertising, content, and SEO strategies accordingly.

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Rumbln with Tumblr

Tumblr is a micro-blogging site with a rich set of features that can really amp up your content distribution. It is now in the adoption stage: the right time to wrestle with and establish a presence there.

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Branded Content Distribution + Kosmix = Contextual Search

The future of search does not lie in Google’s disorganized monopoly of paid search results and indecipherable, keyword-optimized, co-opted and click-through ranked searches. It lies in context-sensitive, comprehensive, multi-threaded search results from ‘trusted’ content creation and distribution platforms like Kosmix.

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