By Andrew Davis | Published November 19th, 2009
Last week, I spent some time analyzing a new channel I happened on called TheHotList.com. In my analysis, I attempted to coin a new phrase to describe the channel – micro-apps. As I’ve watched new channels emerge, even just over the course of the last week, I’ve found more and more applications that fit the definition of a micro-app so I thought it might help to better define my new term:
A micro-app is an application the sources very specific content from at least one external source and manipulates the information to display it in a new or inventive way.
Here’s a great new example of a micro-app called Social Great.
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By Andrew Davis | Published November 13th, 2009
This morning I happened on TubeRadio.fm. To be blunt, TubeRadio is awesome! Basically,TubeRadio uses YouTube to deliver music videos in an iTunes-like interface on your web browser. TubeRadio is an evolution in the delivery of music to your desktop, built by the team at Last.fm. TubeRadio calls itself “YouTube for music.” But is it?
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By Andrew Davis | Published November 6th, 2009
As you launch your new online product or service I’m sure you’re excited to get some real-world feedback. Perhaps you’re launching a private beta, or maybe you’re going full bore and opening up the floodgates to the whole world. No matter what you do, don’t give those initial users too much credit.
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By Andrew Davis | Published October 30th, 2009
I am a frequent early adopter, and any invitation like this is really intriguing. Pinyadda looks promising (take a look when you have a second), but something I noticed early in my interaction on the new platform highlights one of the major concerns I have with early-phase new media channels: the integration of features that increase reach too fast, too early.
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By Andrew Davis | Published October 16th, 2009
I’m sure whatever you’re bringing to market is awesome. I’m sure it’s different. I’m sure it’s nothing like anything else on the market. The problem is that it’s hard to describe whatever you’re selling to the rest of the world.
At this point, you’ve probably explained what you do and how you do it a million times and you’re confident that you understand the right vernacular and verbiage that leads to immediate comprehension and interest.
However, I suggest you take some time to use a valuable online tool to help you take advantage of big market opportunities by changing the way you talk about your products or services online.
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By Andrew Davis | Published October 4th, 2009
Let’s get something out of the way right now: I’m not talking about Social Media “listening” or “sentiment monitoring.” That stuff is in its infancy. I’m talking about the real, hard stats already collected on almost any platform; and I’m talking about bringing them together in a way that allows a human (or eventually the machine) to draw correlations between channel activity and something like e-commerce sales.
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By Andrew Davis | Published September 28th, 2009
For those of you developing a new media platform, I want you to ask yourself the following question every day: if the New York Times called today and wanted to write a story about us, would we do it? Why should you be asking yourself this question? Because too much exposure at the wrong time…
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By Andrew Davis | Published September 18th, 2009
If you’re building a new media channel today, you really need to focus on nurturing the kind of content you expect will make the channel successful. That’s exactly what Zach’s done and it works.
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By Andrew Davis | Published September 11th, 2009
As a content creator, a marketer, a strategist, a business man and a realist I know that measuring the impact of my marketing efforts, my content creation strategy and its reach is central to my success. That means that one of the most important assets in my marketing arsenal is the data (or the access to data) for any channel I (or my team) participates on.
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By Brad Schwarzenbach | Published September 4th, 2009
The still fairly nascent channel 12seconds.tv has been profiled on the Tippingpoint Labs blog, speculated about, engaged with, advised, and applauded. Andrew Davis and I co-wrote a few of those posts. And since the last one, I’ll admit that I haven’t been back much to 12seconds.tv. Neither has Shaquille O’Neal, and that’s a bad sign….
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By Brad Schwarzenbach | Published August 14th, 2009
Last month, we reported that social media metrics site Viralheat is in the Experimentation Phase of their New Media Life Cycle. Now let’s take a closer look at what Viralheat actually provides. Here’s a demo from the site: When you’ve subscribed to Viralheat, you select a number of keywords to create “profiles” that you’d like…
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By Andrew Davis | Published June 10th, 2009
Here are five observations from our experimentation with live video In the Lab that will help you create high-quality, valuable, relevant live streaming video.
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By Anita Roy Dobbs | Published June 9th, 2009
The aim of our Analyze That! series is not to help you drive traffic to your site, but to help you examine the traffic data you’re already getting so that you can answer questions – are we reaching the audience we want? What content does our valued audience respond to?
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By Brett Virmalo | Published May 21st, 2009
We’ve become big fans of a number of competitive stat sites here at Tippingpoint Labs, and Compete.com is one of our favorites. Compete.com is a site that allows users to input the URLs of up to 5 sites and compare their traffic metrics. The idea is that you can analyze your competitors’ traffic data and adjust your advertising, content, and SEO strategies accordingly.
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By Anita Roy Dobbs | Published May 13th, 2009
The lifespan of your content depends on whether it’s relatively timely or timeless, and your audience elects which is which through their pageviews and the time they spend with your content.
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By Jim Cosco | Published May 6th, 2009
Tumblr is a micro-blogging site with a rich set of features that can really amp up your content distribution. It is now in the adoption stage: the right time to wrestle with and establish a presence there.
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By Andrew Davis | Published April 22nd, 2009
The future of search does not lie in Google’s disorganized monopoly of paid search results and indecipherable, keyword-optimized, co-opted and click-through ranked searches. It lies in context-sensitive, comprehensive, multi-threaded search results from ‘trusted’ content creation and distribution platforms like Kosmix.
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By Andrew Davis | Published February 26th, 2009
Our New Media Life Cycle Analysis has led us to some very interesting hypotheses about what factors influence the end of one phase of the life cycle and the beginning of the next phase. Our current analysis of 12seconds.tv illustrates that it is currently in the gestation phase of its Life Cycle: The goal of…
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