The old guard don’t want to innovate. They would rather attack your ability to connect meaningfully with your audience.
In today’s marketing environment so much energy and enthusiasm is put behind Facebook, Twitter and of course YouTube. But we’ve happened on one video example that showcases the power of good-ole-fashioned e-mail forwarding that’s driving huge success.
After 30+ years in the business, Weird Al is doing something right. By staying true to your strengths and finding ways to reach and build trust with your customers, you can do it right, too.
There’s lot’s of talk about how brands can interact with their potential customers using Location-Based Services (LBS), but very little discussion about how individuals, especially in the B2B space can leverage LBS for interpersonal interaction that can lead to powerful introductions (especially at an industry event.) One service, Sonar.me (http://www.sonar.me), has helped me bridge that gap.
Every time a new gadget or site comes out, there are going to be people cheerleading and bandwagoning for it. But just because innovation moves so quickly doesn’t mean that everything that comes out is right for your brand.
In the summer of 2010, Amazon launched an ad campaign designed to showcase the times in which consumers should think about owning a Kindle instead of an iPad. The effects on consumer demand showcase the power of Media Modality.
Micro-dayparting is a conceptual framework for owning specialized segments of your consumers’ days. By defining and filling of niche content void, you can reach them in exciting, new ways.
Photographer and cinematographer Max Esposito knows how to tell a story.
He doesn’t need scripts to clutter what he’s trying to say. Max tells stories with emotive imagery. His videos are mini-cinematic masterpieces. Every shot (moving or not) captures a moment, a feeling, a reaction. He captures the human element.