Why Your Brand Should Fight SOPA-like Legislation
The old guard don’t want to innovate. They would rather attack your ability to connect meaningfully with your audience.
Shucking Corn: A Viral Video Sensation Driven By E-Mail Forwards
In today’s marketing environment so much energy and enthusiasm is put behind Facebook, Twitter and of course YouTube. But we’ve happened on one video example that showcases the power of good-ole-fashioned e-mail forwarding that’s driving huge success.
5 Marketing Lessons from Weird Al Yankovic
After 30+ years in the business, Weird Al is doing something right. By staying true to your strengths and finding ways to reach and build trust with your customers, you can do it right, too.
Location-Based Introductions: Meeting your Connections’ Connections
There’s lot’s of talk about how brands can interact with their potential customers using Location-Based Services (LBS), but very little discussion about how individuals, especially in the B2B space can leverage LBS for interpersonal interaction that can lead to powerful introductions (especially at an industry event.) One service, Sonar.me (http://www.sonar.me), has helped me bridge that gap.
Aural Computing: Siri, Zazu, Qwiki and Cognitive Engagement
With the recent announcement of the integration of Siri into Apple’s iPhone 4s, we’re entering a new era of computing. An era where understanding the timely cognitive engagement of the consumer helps define the kind of interaction we can leverage … Continued
Don’t Mind the Cheerleaders Riding the Bandwagons
Every time a new gadget or site comes out, there are going to be people cheerleading and bandwagoning for it. But just because innovation moves so quickly doesn’t mean that everything that comes out is right for your brand.
How To Help Your Content Grow Up
Your content strategy shouldn’t be flat and one-dimensional, because that’s not how the web works today. It shouldn’t live on just one platform, it should also grow and flower into many interdependent channels and platforms and media. It should also … Continued
E-Readers Get a Beach Reading Boost Thanks to 2010 Ad
In the summer of 2010, Amazon launched an ad campaign designed to showcase the times in which consumers should think about owning a Kindle instead of an iPad. The effects on consumer demand showcase the power of Media Modality.
Micro-Dayparts: The infinitely divisible marketing opportunity
Micro-dayparting is a conceptual framework for owning specialized segments of your consumers’ days. By defining and filling of niche content void, you can reach them in exciting, new ways.
Find the Story Not the Fireworks
Photographer and cinematographer Max Esposito knows how to tell a story.
He doesn’t need scripts to clutter what he’s trying to say. Max tells stories with emotive imagery. His videos are mini-cinematic masterpieces. Every shot (moving or not) captures a moment, a feeling, a reaction. He captures the human element.
