In the summer of 2010, Amazon launched an ad campaign designed to showcase the times in which consumers should think about owning a Kindle instead of an iPad. The effects on consumer demand showcase the power of Media Modality.
Back in March, I wrote a very provocative post about Twitter versus Tumblr. I predicted that Tumblr might very well surpass Twitter as the next big thing. Now, it hasn’t happened yet, but Tumblr is evolving nicely. We’ve seen the demographics shift from more than 40% of the audience under 24 to an even spread across the demographic spectrum.
As Facebook Connect and Twitter grow so does single sign-on The more I experiment with new platforms the more I find myself trying to manage my online identity. With the huge adoption of both Twitter and Facebook, I find myself … Continued
I don’t know how many people have received Google Wave invites. In September, we were told 100,000 users would be invited to participate. I opened my Gmail account last weekend to find my invitation awaiting my attention and with great excitement I clicked through to start my Google Wave experience. I am ready to change the way I communicate online. There’s only one problem: with so few early adopters invited to participate I don’t have anyone to communicate with.
That being said, I’ve had my first valuable interaction on Google Wave and feel confident in telling you what I think about my initial experience.
I’ve been using FourSquare for months now. I can’t recall where I heard about it, but I immediately signed up and started using it on my iPhone. If I was pitching FourSquare as a television show I’d pitch it like this:
FourSquare is Facebook meets Twitter meets Google Maps meets Yelp meets the Boy Scouts.
Okay, so I just made up a new term “micro-app.” That’s the only way I can describe TheHotlist.com — it’s a micro-app. Basically, TheHotlist uses Facebook Connect to deliver a rich interface for your Facebook events. The interface is intriguing, delivering you a map and a calendar and showing you who’s attending what, where. It’s interesting and it may highlight something we’re going to see more of: deeper web applications built as massive mash-ups using networks like LinkedIn or Facebook as their core.
Conferences, seminars, mixers, even fund-raising event management On September 10, 2009, all around the world, thousands of people gathered at restaurants and bars to support a local charity. All of these events were coordinated locally and attended internationally. Of course, … Continued
Remember Citysearch? Well, Citysearch is dying. Four or five years ago, Citysearch was where I went when I needed to find something new to do in Boston — or in any city I was visiting, for that matter. It was a great resource. But it wasn’t consumer (or visitor) focused and it didn’t evolve fast enough.
Our latest New Media Life Cycle Analysis takes a look at Get Satisfaction’s evolution. If you’re a marketer, venture capitalist or a content creator of any sort working on, with or for a brand you must get familiar with this new support paradigm. This New Media Life Cycle analysis will help prepare you or your client for what’s to come in the online support community.
In completing our latest 10-page New Media Life Cycle Analysis — which focuses on Wikis in general, and Wikipedia specifically — we discovered what every non-geek, techno-phobe has always known: wikis are too damn hard to add content on. Now … Continued
Thousands of people are streaming live mobile video every day to Qik.com. However, the production quality and the content quality is so poor that much of the video found on the channel is of little value.
Tr.im called it quits in the middle of the gestation phase for one single reason: failure to monetize. I would have paid $10 a month for their stats (far more valuable than Viral Heat) and they could have monetized overnight.
For a comprehensive social media strategy, reporting back on the engagement can be as time consuming as creating the content. Viralheat attempts to create one interface for monitoring and quantifying your social media interactions.
Socializr is in the Experimentation phase of its Tippingpoint Labs New Media Life Cycle. They are slowly building the channel, not necessarily by winning new birthday parties and weddings, but by branching out and encouraging their users to choose the channel for non-traditional invites.
Content aggregation is as old as the web itself. There are a lot of conversations going on, on a lot of different channels. FriendFeed attempts to bring all that you have going on into one easy-to-follow feed. The result: a noisy mess that tends to be less than the sum of its parts.
Get Satisfaction has entered the Adoption Phase of its New Media Life Cycle and shows strong potential for growth by providing a forum for easy, transparent support communication between consumers and producers.
A blog has the potential to be so much more than just a diary of the day’s events or another channel for repurposing your company’s press releases in a slightly more digestible format. A blog is where you need to open up, be human, and earn trust.
Ning is a social networking site that is definitely learning a lot in the Gestation phase of its New Media Life Cycle, and perhaps its more moderate and measured growth demonstrates that it’s taking a long-term growth strategy that will ultimately prove to be more successful than LinkedIn.
If you haven’t built an RSS strategy into your overall content marketing efforts, start. Now. Otherwise, you’re missing out on one of the most effective mediums of direct communication the web has to offer.
As society becomes more portable and less wired, podcasts are a great way to get your content into locations where reading or watching is impossible or impractical. People who succeed the most with the podcasting platform are the ones with killer content who are employing it within a highly diversified content portfolio.
SlideShare.net is leading the way in creating a robust social network based on the open sharing of multimedia presentations. It’s a smaller segment of the content sharing world, but the platform itself is demonstrating the value of a well-crafted presentation.
Live mobile streaming represents a potential giant leap forward for video broadcasting on the web. As mobile technology grows and prices decline, the crop of potential producers grows, as does the ability to reach a mass audience of focused, motivated viewers ready to learn more about the latest products. Individuals trying to raise their own or their product’s profile should be exploring ways to exploit the platform now, not later.
Livestream’s modest growth is being driven by a variety of high-quality, niche content. The channel is even seeing adoption from major brand names. Producers around the world are experimenting with the new channel which is an excellent indicator of early growth…
Ustream.tv saw a big jump in popularity when it streamed the inauguration of Barack Obama live on the Internet. Ustream has focused on quality over quantity and has drawn traffic and attention for it.
Hundreds of channels but there’s nothing on
The site began as a social experiment in something co-founder (and namesake) Justin Kan referred to as Lifecasting or broadcasting his life live on the web, 24/7. That experiment lasted a few months and the site has come a long way from this. After adding hundreds of lifecast channels the site was opened up to the public in late 2007 moved on from experimentation and entered gestation phase.
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