After 30+ years in the business, Weird Al is doing something right. By staying true to your strengths and finding ways to reach and build trust with your customers, you can do it right, too.
Native Facebook Video is a very powerful tool for reaching beyond your nuclear network, and it has real potential for doing much more in the future. Especially with the impending Facebook Timeline overhaul, it’s a good time to start using it and getting the hang of it.
B2B, B2C, media, supply chain management can all benefit from reaching their key stakeholders at the right place and the right time.
How can you future-proof your marketing while learning lessons from the past? Stay present. Take a step back from the particulars of social media upheaval, and stay focused your messaging strategy.
The time for marketing-in-general has passed. Clearly define your audience personas and reach your customers with precision to increase your engagement.
Every time a new gadget or site comes out, there are going to be people cheerleading and bandwagoning for it. But just because innovation moves so quickly doesn’t mean that everything that comes out is right for your brand.
The Power of Transmedia Storytelling In a highly fragmented media market, more and more brands are turning to the art of transmedia storytelling to turn online interaction into offline action. For those of you that aren’t familiar with the term, transmedia … Continued
As you branch outside your website, you need to focus on well-defined niches that you can target with precision.
Brands are finally seeing that their own websites are not the center of the web universe. But, they shouldn’t make the mistake of slapping that same old centralized conception onto their Facebook page instead.
Your content strategy shouldn’t be flat and one-dimensional, because that’s not how the web works today. It shouldn’t live on just one platform, it should also grow and flower into many interdependent channels and platforms and media. It should also … Continued
As marketers we’re often challenged to deliver the largest audience possible for the dollars we spend. But sometimes, finding a smaller, loyal, committed and passionate fan base can produce the right kind of sustainable long-term business value. That’s exactly what … Continued
How can you use the expertise of your executive team to elevate your brand above your competitors?
Facebook, Twitter, LinkedIn and even Google have all embraced a marketing concept pioneered by Amazon.com in the mid-1990′s that had extended their brand to other’s websites fueling tremendous growth and unparalleled brand equity. You too can learn a simple marketing lesson from Amazon’s affiliate program.
Understanding your audience comes way before fancy execution or bells and whistles. It’s good for marketers to reconnect with this basic concept from time to time. You’ll often uncover hidden opportunities when you go back to basics.
Imagine a book club bigger than Oprah’s – where people around the world all read together. That’s what Jeff Howe built on Twitter in partnership with The Atlantic – 1Book140.
Jimmy Fallon’s Thank You Notes has been a surprise bestseller. But how it got there is through routinely hammering away at a repeatable format until it was successful, then using that success to create bigger opportunities to succeed. Marketers take note. It can work for you, too.
In the summer of 2010, Amazon launched an ad campaign designed to showcase the times in which consumers should think about owning a Kindle instead of an iPad. The effects on consumer demand showcase the power of Media Modality.
When Disney released their feature film called Finding Nemo the environmental ramifications on the Clownfish population were stunning. How could Disney and Aquarium salesman around the world have mutually benefited from what’s referred to as the Dalmatian effect?
Brand partnerships are everywhere, but they should be in even more places.
Joe Pulizzi has decided to stop listing his top 42 Content Marketing blogs. It was a fantastic example of Participation Creation that helped to carve a niche and grow mindshare about valuable online content. I’m sad to see it go. … Continued
Executive Elevation Report: Commuter Edition. By the time your top products make it to the market, you’ve spent a lot of time developing them. Start building marketing value early, and you’ll carry momentum into your launch. Document the hell out of your process with video, audio, text, and photos.