5 Marketing Lessons from Weird Al Yankovic
After 30+ years in the business, Weird Al is doing something right. By staying true to your strengths and finding ways to reach and build trust with your customers, you can do it right, too.
5 Reasons To Use Facebook Video
Native Facebook Video is a very powerful tool for reaching beyond your nuclear network, and it has real potential for doing much more in the future. Especially with the impending Facebook Timeline overhaul, it’s a good time to start using it and getting the hang of it.
The Future of Location-Based Marketing
B2B, B2C, media, supply chain management can all benefit from reaching their key stakeholders at the right place and the right time.
How To Stay Ahead of Facebook’s Changes
How can you future-proof your marketing while learning lessons from the past? Stay present. Take a step back from the particulars of social media upheaval, and stay focused your messaging strategy.
Focus Your Audience for Quality Engagement
The time for marketing-in-general has passed. Clearly define your audience personas and reach your customers with precision to increase your engagement.
Don’t Mind the Cheerleaders Riding the Bandwagons
Every time a new gadget or site comes out, there are going to be people cheerleading and bandwagoning for it. But just because innovation moves so quickly doesn’t mean that everything that comes out is right for your brand.
Jay-Z’s Offline Campaign Leads to Online Action
The Power of Transmedia Storytelling In a highly fragmented media market, more and more brands are turning to the art of transmedia storytelling to turn online interaction into offline action. For those of you that aren’t familiar with the term, transmedia … Continued
Niche Marketing Is the New Mass Media
As you branch outside your website, you need to focus on well-defined niches that you can target with precision.
Facebook Isn’t the Center of Your Universe Either
Brands are finally seeing that their own websites are not the center of the web universe. But, they shouldn’t make the mistake of slapping that same old centralized conception onto their Facebook page instead.
How To Help Your Content Grow Up
Your content strategy shouldn’t be flat and one-dimensional, because that’s not how the web works today. It shouldn’t live on just one platform, it should also grow and flower into many interdependent channels and platforms and media. It should also … Continued
Go Small to Grow Big: Broke-Ass Stuart’s Well-defined Audience
As marketers we’re often challenged to deliver the largest audience possible for the dollars we spend. But sometimes, finding a smaller, loyal, committed and passionate fan base can produce the right kind of sustainable long-term business value. That’s exactly what … Continued
What Beer Can Teach Executives
How can you use the expertise of your executive team to elevate your brand above your competitors?
Extending Your Brand: A Marketing Lesson from Amazon’s Affiliate Program
Facebook, Twitter, LinkedIn and even Google have all embraced a marketing concept pioneered by Amazon.com in the mid-1990′s that had extended their brand to other’s websites fueling tremendous growth and unparalleled brand equity. You too can learn a simple marketing lesson from Amazon’s affiliate program.
Selling Kids Books to Adults with Adult Books
Understanding your audience comes way before fancy execution or bells and whistles. It’s good for marketers to reconnect with this basic concept from time to time. You’ll often uncover hidden opportunities when you go back to basics.
5 Marketing Lessons from the World’s Largest Book Club
Imagine a book club bigger than Oprah’s – where people around the world all read together. That’s what Jeff Howe built on Twitter in partnership with The Atlantic – 1Book140.
Formats and Routines Really Work, Just Ask Jimmy
Jimmy Fallon’s Thank You Notes has been a surprise bestseller. But how it got there is through routinely hammering away at a repeatable format until it was successful, then using that success to create bigger opportunities to succeed. Marketers take note. It can work for you, too.
E-Readers Get a Beach Reading Boost Thanks to 2010 Ad
In the summer of 2010, Amazon launched an ad campaign designed to showcase the times in which consumers should think about owning a Kindle instead of an iPad. The effects on consumer demand showcase the power of Media Modality.
Participation Creation: Finding Nemo & The Clownfish
When Disney released their feature film called Finding Nemo the environmental ramifications on the Clownfish population were stunning. How could Disney and Aquarium salesman around the world have mutually benefited from what’s referred to as the Dalmatian effect?
Beer and Cereal
Brand partnerships are everywhere, but they should be in even more places.
Junta42: We’re A Top Content Marketing Blog
Joe Pulizzi has decided to stop listing his top 42 Content Marketing blogs. It was a fantastic example of Participation Creation that helped to carve a niche and grow mindshare about valuable online content. I’m sad to see it go. … Continued
Document The Hell Out Of It
Executive Elevation Report: Commuter Edition. By the time your top products make it to the market, you’ve spent a lot of time developing them. Start building marketing value early, and you’ll carry momentum into your launch. Document the hell out of your process with video, audio, text, and photos.
