The Tipping Point Podcast Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, learned about SpyFu, and had a lot of fun along…
Podcast: Mashups
By Josh Cole | Published January 29th, 2010Podcast: Winter Amusements
By Josh Cole | Published December 23rd, 2009The internet has an ever-growing reach into different areas of life. Your brand has correlating opportunities to market in these emerging spaces and gain customer trust. Even when it’s cold outside.
Podcast: Online Retail
By Josh Cole | Published December 11th, 2009
This week on The Tipping Point: Online Retail ‘Tis the season to buy and sell. We take a closer look at some of the current trends in retail online. Zeitgeist What are people searching for on Black Friday and Cyber Monday? If you said the best deals on the hottest products … you lost. Despite…
Podcast: The New World / Thanksgiving
By Josh Cole | Published November 18th, 2009Today on the Tipping Point we’re getting out our trans-temporal spyglass-microscope hybrid and take a look at the future as it stands right now. Inbound marketing will never be the same.
Podcast: Online Parodies
By Josh Cole | Published November 13th, 2009Spoofs have never been more popular. What makes parodies work and not work online? We take a closer look.
Podcast: So Sorry.
By Josh Cole | Published November 6th, 2009This week on The Tipping Point: Online Apologies JetBlue, Amazon, and thousands of other companies have been forced to issue apologies for product or service issues. Some of them have used online distribution channels effectively to say “I’m sorry.” We investigate how the internet has affected apologizing. Zeitgeist This week, Brad takes a look at…
Podcast: Halloween Post Mortem
By Josh Cole | Published November 2nd, 2009The Tipping Point Podcast Subscribe in iTunes or you can enjoy the podcasts at Blubrry.com Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned about StuffedRobots, Bacon-of-the-Month, and SpyFu, and had a lot of fun along the way. In…
Podcast: Of-the-Month Clubs — Building a Relationship
By Josh Cole | Published October 27th, 2009Building a relationship with a consumer or a partner can be difficult. Today, there are business models based on exactly this premise – deliver a quality product each and every month and meet or exceed your customer’s expectation. Content creation is no different.
Podcast: Football Season Online
By Josh Cole | Published October 4th, 2009It’s the end of summer and the beginning of Football season. It’s a wonderful time of year. Bars fill up on Sunday afternoons and we start looking forward to Mondays.
Podcast: End of Summer
By Josh Cole | Published September 25th, 2009It’s the end of summer/back to school Tipping Point. How time flies …
Podcast: Telling Stories That Sell
By Josh Cole | Published September 14th, 2009SUBSCRIBE in iTUNES This week on The Tipping Point podcast we explore storytelling and how it impacts sales. Featured Andrew Davis talks to Stuffed Robots — with analysis from David Meerman Scott Jim Cosco interviews Don Connelly about stories and salesmanship Some hilarious Amazon reviews. A new kind of storytelling Jim Cosco explores Airborne and…
Podcast: Exclusive Communities
By Josh Cole | Published September 5th, 2009SUBSCRIBE in iTUNES This week on The Tipping Point podcast we explore how exclusive communities drive interest and sales. Featured Andrew Davis tries hard to get the scoop on exclusive online retailers Eric Sagalyn talks to Ajit Dsa about the private beta of Bandize Adam Cohen reads from an email from Urban Daddy Jim Cosco…
Podcast: Regular People
By Josh Cole | Published August 18th, 2009This week on The Tipping Point podcast we contemplate how in touch marketers are with your average person — the folks that Theo Huxtable in the very first episode of The Cosby Show called ‘Regular People’. Jim Cosco presents regular people on the street being asked random web knowledge trivia by Andrew Davis. The best of the Best of Craigslist are read by Brett Virmalo, Mary Blunt, Billy Club, and Brad Schwarzenbach. Matt MacNaughton, CEO of Culture Jam, is interviewed by Andrew Davis.
Podcast: The Future of Search — Putting on our Future Goggles
By Josh Cole | Published July 31st, 2009In the future, search will look, feel, and function much differently. We put on our Future Goggles to take a look. Featured: Bernie Borges, author and SEO expert; Gabriel Weinberg, founder of Duck Duck Go; and Anand Rajaraman, founder of Kosmix.
Podcast: The Future of Search — Exploring the Web
By Josh Cole | Published July 24th, 2009This month on The Tipping Point we explore the future of search. Last week we discussed Relevant Results and the importance of human editing. This week, exploring the web — we look at the relationship between search and exploration. Social bookmarking and smart discovery are having a profound impact on the way search works. Featured: Bernie Borges, author of Marketing 2.0; Gabriel Weinberg, founder of Duck Duck Go; Anand Rajaraman, founder of Kosmix; and Garrett Camp, founder of StumbleUpon.
Podcast: The Future of Search — Relevant Results
By Josh Cole | Published July 17th, 2009This month on The Tipping Point we discuss The Future of Search. Last week we discussed the notion of Search Overload and the problems engendered by Google. This week we explore what leading experts say about getting relevant results in search. The importance of human editing emerges. Featured: Bernie Borges, author of Marketing 2.0; Gabriel Weinberg, founder of Duck Duck Go; and Anand Rajaraman, founder of Kosmix.
Podcast: The Future of Search — Search Overload
By Andrew Davis | Published July 10th, 2009Act One: Search Overload and the user experience. The search engine wars have begun.
We explore what leading experts say about the problems with search today — including Bernie Borges, author and SEO expert, Gabriel Weinberg, founder of Duck Duck Go, and Anand Rajaramand, founder of Kosmix.
We tackle the problem of Google, frustrations that users face, and some of the new approaches making search more friendly.
Podcast: May in the Twitterverse at The Tipping Point
By Andrew Davis | Published May 29th, 2009Twitter is most certainly a sensation – is it a fad? Who knows… but it’s intriguing.
Each month on The Tipping Point we pick a theme for our podcasts. So in our May podcasts, we took a good look at Twitter. We didn’t cover what it is or what it does – there’s plenty of that out there. Instead, we dove deep to bring you: May in the Twitterverse.
Podcast: Schmownce and 200 Other Twitter Clones
By Andrew Davis | Published May 22nd, 2009We spend some time with Ajit D’sa, an owner of Transfer (a web development company) and one of the programmers behind the creation of a new micro blogging service called Schmownce. We’ll look at what happened to Pownce, what’s holding Twitter back and if there’s room for other micro-blogging channels.