By Jim Cosco | Published February 25th, 2010
It’s hard to believe that it’s been 18 years since Bruce Springsteen lamented that there were “57 channels and nothing on.” Back in 1992 when the song was released, such a huge cable lineup was unfathomable, and the frustration he experienced trying to navigate the sudden increase of content caused the Boss to write that he bought a .44 magnum to blow away his television– Elvis style.
Today, when you consider the explosion of content online, 57 channels seem as limiting as choosing between french fries or mashed potatoes. Consider the statistics offered by social media think tank, Socialnomics.
* You Tube hosts more than 100 million videos.
* Users post 153 articles to Wikipedia per hour.
* There are over 200 million blogs and more than 54% of bloggers post new content or tweet daily.
* Hulu went from 63 million streams to 373 million total streams in one year.
* Facebook users share more than 1.5 million pieces of content every day.
That’s a lot of content, too much to navigate on your own. So how will one navigate content online? The same way we do offline world– we’ll get referrals.
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By Brett Virmalo | Published July 22nd, 2009
Online content and, by extension, the platforms delivering it, should be constantly evolving and improving. That’s why open source software, in addition to being incredibly affordable, can be more effective at producing and delivering content than “professionally” developed equivalents.
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By Brett Virmalo | Published June 24th, 2009
Foreverism gives the impression of being present equally in all times at once and lasting without decay in perpetuity. The former is impossible and the latter is contrary to reasonable expectations. It’s another way of saying, if you’re a marketer, never sleep.
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By Brett Virmalo | Published May 29th, 2009
Smart marketers should perk up and recognize another indicator of shifting consumer behavior. Empowered digital consumers are going around, not through, major brands. Sellsumers are highly engaged, savvy content creators changing the marketplace.
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By Andrew Davis | Published February 18th, 2009
I read a wonderful article this morning in Mass High Tech magazine. The author, Denise de Murcie a former journalist and now brand manager, wrote a piece in the February 6th issue of the magazine entitled The Lines are Blurring Between Branding and Journalism.
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By Andrew Davis | Published February 14th, 2009
Everyday, clients and friends are asking me how they can leverage social media platforms to engage customers or prospects in valuable dialogues that lead to a sale.
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