Here at Tippingpoint Labs, we recently documented the way we think about our three major disciplines: content, strategy, and experience. Although we went through this exercise to share with our clients and our internal team, we decided to expand on it and share it with everyone. Today, we look at our Content Methodology.
In order to create meaningful content in an ongoing fashion, Tippingpoint Labs bases its model on the newspaper publishing industry. Because newspapers are designed to pump out massive amounts of great content every day, we’ve examined how they do it and encourage clients to replicate the process.
The resulting methodology includes building an Internal Newsroom of staff who produce content and curate external contributors, and to creating an Editorial Calendar every month.
Read this.