Hearsay: Great Content Principles for Brands to Follow

I was sent an article, written by Jesse Stanchak, that paraphrases Scott Monty’s “social storytelling lessons” speech at NMX Las Vegas. … The article shares 4 principles about developing a good branded content strategy and I found its simplicity refreshing and its take-aways very similar to the content philosophies we employ at Tippingpoint Labs.

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Picture Perfect Partnerships

When brands band together, multidimensional stories emerge. Each brand needs to understand what it brings to the main story and to its more focused story. Strong partnerships create efficiencies. A brand gets more bang for the buck and garners a more engaged audience by letting consumers choose to see what they want to see behind the curtain.

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Who are the people that power your brand?

How can you introduce your audience to the people that make your products possible? How can you create a personal relationship between your brand, your employees and the customers you serve? You need to ask yourself if there’s a disconnect between what you say you do and what you ACTUALLY do. You need to introduce your audience to the people that power your brand.

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Knowing When to Say No

Every brandscape has a different dynamic between brands, talent and publishers. This is a reflection of the individual values each brings to the table. One very interesting feature of how the web works is that you can actually play around with a brandscape dynamic and see how it might work before investing in it. You can try things on a small scale and when you find the right formula grow them bigger.

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Unified Content. Shared Audience. Better Results.

As a brand, you have to embrace the idea that you’re not the only company targeting the exact same audience. If you’re humble enough to do that, you’ll uncover marketing opportunities that you’d otherwise miss. Think about a wedding Luxury Daily columnist Tricia Carr recently wrote an article about Harrods, Four Seasons Hotels, and Estee Lauder all…

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