Build Your Brand
You are a trusted source of information. You produce great content. But, revenues are dipping. And, although your readership and ad rates might be getting smaller, there are new opportunities to consider. Your brand could be worth more than your audience.
Online, content is a commodity, but your brand is not. Companies are looking to create online buzz and conversation about the things they care about, and they would pay you to do it. Call it underwriting. Call it sponsorship. Call it an advertorial. We call it brandscaping.
Distribute, create, and promote an online video series underwritten by a team of brands that have a common unique value and want the same audience — yours.
Build a Bridge Between Editorial & Advertorial
72 percent of marketers think branded content is more effective than magazine advertising, compared to 62 percent who see it as more effective than advertising on television.
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Give the content your stamp of approval by making sure it’s editorially sound, and then incorporate it seamlessly into your online platform.
Now, share the content beyond your own publication. Grow your own brand by letting others feature it on their own platforms, too. You’ve just increased your audience, revenues, and the value of your publication’s brand.
Publishers already work with singular brands to create content.
We think about how publishers can derive more revenue from these efforts.
Let Us Help
Brandscaping for Publishers
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At Tippingpoint Labs, we match publishers with a collection of like-minded brands and established talent to create great content that’s worth paying for. We create online television shows that marry the unique values of the publisher, sponsors, and talent in a way that makes sense and makes money.
A forward thinking publisher is the heart of every brandscape. Is that you?
