Practicality is the essence of all kitchen design.
But too often, even when the look is right, the kitchen is out of sync with the kind of efficiency that makes cooking easier. Kitchen Sync is a 20-minute kitchen makeover show that can incorporate your products in the redesign of a modern kitchen.
With global consumer spending of over $129 billion on kitchen makeovers and products every year, Kitchen Sync is a great opportunity to increase your brand’s mindshare with an audience already researching ideas and planning to spend money on products like yours.
Hosted by Chef Michael Schlow, a successful restaurateur who has championed both function and form in each of his four restaurant kitchens, Kitchen Sync will apply professional kitchen design concepts to make the home kitchen experience smooth and simple.
In each monthly webisode, Chef Schlow and his team work with a home owner to reorganize, remodel, and re-examine their kitchen experience. Each week a new segment is released, creating new opportunities to incorporate your brand and products within the content of the show.
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Week One: The Kitchen DanceThrough a hidden camera, Chef Schlow watches a couple preparing a meal and gives a running commentary on their “Kitchen Dance.” After the meal is made, Chef meets them and talks about how their new kitchen design can keep them in sync better, making the time they spend together more fun. |
| Ideal sponsor integrations are cameras, video streaming solutions, and food products or retailers. |
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Week Two: Commercial InspirationChef Schlow takes the couple to see how a professional kitchen is laid out. They meet the executive chef, who shows them how the challenges they face in their kitchen are solved in a professional context. |
| Ideal sponsor integrations are cutlery, cookware, and countertop appliances. |
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Week Three: Getting in SyncAlong with a kitchen designer, Chef replays some of the hidden video that demonstrates problems with the existing kitchen design. Using 3D rendering software, Chef works with the kitchen designer to solve these problems by laying out a new kitchen in real time. |
| Ideal sponsor integrations are computer software or hardware, cabinets, flooring, and countertops. |
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Week Four: Reveal and RefineAfter the remodeling is done, Chef Schlow takes the new kitchen for a test drive and demonstrates how each part of life in the kitchen plays off every other. He also offers tips to improve the couple’s original dish and shows them how the new layout allows them to work as a better team. |
| Ideal sponsor integrations are large kitchen appliances, kitchen tools, and glassware. |
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How do you engage the audience?
It all starts with the right expert
Enter Michael Schlow, a successful restaurateur who has championed both function and form in each of his six restaurant kitchens. He’ll demonstrate how to apply these professional kitchen design concepts to make the home kitchen experience smooth and simple. In each webisode, Chef Schlow and his team work with a home owner to reorganize, remodel, and re-examine their kitchen experience.
Executive Chef Michael Schlow
Michael Schlow — Owner of Happy’s Bar + Kitchen, Radius, Via Matta, Alta Strada, and Tico restaurants -– is recognized as one of the leading chefs in the United States. Since moving to Boston from New York City in 1995, Schlow has been at Boston’s culinary forefront, helping define and shape the city’s restaurant landscape. The many accolades bestowed upon his various restaurants have helped to solidify Chef Schlow’s culinary reputation, bringing him to national attention. He makes numerous television appearances on network and cable food programs, including the Today Show, Top Chef Masters, Nightline, Good Morning America, Food Network, and the CBS Morning Show.



