Nobody Gives Order Better than a Chef

Each week, Chef Michael Schlow observes one home “dinner service” and then redesigns and optimizes a family’s workflow and kitchen organization.

Make your kitchen work for you.

Even the best home cooks let clutter build up in their kitchens. Pans, utensils, and the (once) latest gadgets pile up from key purchase moments — like weddings and house warmings. In reality, most people use only about 10 items regularly. More people are staying put instead of moving in this economy; wouldn’t you like your brand’s products to be top of mind as people reconfigure their spaces and freshen up their lives?

We’re looking for complementary brands to sponsor this video series and share their audiences.

Imagine if OXO, Container Store, Wegmans, and Epicurious sponsored this show. Their combined reach through their own social media platforms alone would be over 3 million viewers — all within a valuable target market.

Overnight Organizer is a great chance to produce a quality video series that your target audience will love.

In this weekly, five-minute show, all the action takes place over a 24-hour period. Dinnertime: a family makes do with their chaotic kitchen. Overnight: our kitchen design expert, Chef Michael Schlow, gives order to the chaos. The next evening: the lucky family enjoys an organized space, a more enjoyable time together in their kitchen, and better results from their recipe.

Here’s how it works.

	Chef Schlow arrives and the family makes their signature dish for Chef.
	The family hands over their house to Chef Schlow, who begins by making an inventory of all items in the kitchen, from pots and pans to utensils to pantry items and tableware.
	Chef Schlow and team completely reorganize the kitchen, keeping in mind how the family used the space earlier while cooking. Each item Chef chooses to keep in the kitchen is given a new, more logical home.
	Chef Schlow and team move from the physical space to the digital. What online tools can be used to keep recipes, shopping lists, and kitchen information more accessible.?
	New items are purchased and placed in the kitchen to complete the reorganization.
	Chef Schlow shops for the ingredients he needs to make the family’s signature recipe.
	The family returns to a newly organized kitchen, and Chef Schlow shows them tips on how to make their favorite dish more gourmet.
	Chef Schlow leaves the family to enjoy their new space.

How do you engage the audience?

It all starts with the right expert

Enter Michael Schlow, a successful restaurateur who has championed both function and form in each of his six restaurant kitchens. He’ll demonstrate how to apply these professional kitchen design concepts to make the home kitchen experience smooth and simple. In each webisode, Chef Schlow and his team work with a home owner to reorganize, remodel, and re-examine their kitchen experience.

Talent: Chef Schlow

Michael Schlow – Executive Chef and Owner of Happy’s Bar + Kitchen, Radius, Via Matta, Alta Strada, and Tico restaurants – is recognized as one of the leading chefs in the United States. Since moving to Boston from New York City in 1995, Schlow has been at the culinary forefront, helping define and shape the city’s restaurant landscape. The many accolades bestowed upon his various restaurants have helped to solidify Chef Schlow’s culinary reputation, bringing him to national attention. He makes numerous television appearances on network and cable food programs, including the Today Show, Top Chef Masters, Nightline, Good Morning America, Food Network, and the CBS Morning Show.