Our latest New Media Life Cycle Analysis takes a look at Get Satisfaction’s evolution. If you’re a marketer, venture capitalist or a content creator of any sort working on, with or for a brand you must get familiar with this new support paradigm. This New Media Life Cycle analysis will help prepare you or your client for what’s to come in the online support community.
Get Satisfaction: Are You Ready for Customer-Centric Customer Service?
By Andrew Davis | Published September 21st, 200912seconds.tv Struggles To Build on Early Successes in Adoption Phase
By Brad Schwarzenbach | Published September 4th, 2009The still fairly nascent channel 12seconds.tv has been profiled on the Tippingpoint Labs blog, speculated about, engaged with, advised, and applauded. Andrew Davis and I co-wrote a few of those posts. And since the last one, I’ll admit that I haven’t been back much to 12seconds.tv. Neither has Shaquille O’Neal, and that’s a bad sign….
Justin.tv Cleans Up Its Act, Makes it to Adoption Phase
By Brad Schwarzenbach | Published August 24th, 2009A free API and recent redesign have demonstrated a clearer focus on quality channel growth. Justin.tv has “leveled up” to the Adoption Phase of its Life Cycle. The Adoption phase is marked by a small upswing in a core group of early adopters coming to understand the value of the medium and providing relevant, frequent, high-quality content to a wider audience. It’s also usually when ‘internet celebrities’ for the platform or channel are discovered.
Docstoc enters the Adoption Phase of its New Media Life Cycle
By Andrew Davis | Published July 13th, 2009Professional document-sharing site Docstoc has a very robust functionality that has driven it past Experimentation and into the Adoption Phase of its New Media Life Cycle. However, ridding the channel of spam and illegal content, in addition to attracting more valuable content, will be hurdles it needs to overcome to get to Gestation and beyond.
Get Satisfaction Enables Valuable, Transparent Customer Support
By Andrew Davis | Published July 10th, 2009Get Satisfaction has entered the Adoption Phase of its New Media Life Cycle and shows strong potential for growth by providing a forum for easy, transparent support communication between consumers and producers.
Tumblr Meets its Match in Posterous
By Andrew Davis | Published July 6th, 2009Blog site Posterous is drawing attention and traffic by offering a dead simple email and publish interface. No signup, no login. Any email will do. But can they build a quality channel?
Qik.com Live Mobile Streaming in Adoption Phase
By Andrew Davis | Published May 29th, 2009Live mobile streaming represents a potential giant leap forward for video broadcasting on the web. As mobile technology grows and prices decline, the crop of potential producers grows, as does the ability to reach a mass audience of focused, motivated viewers ready to learn more about the latest products. Individuals trying to raise their own or their product’s profile should be exploring ways to exploit the platform now, not later.
Livestream Attracts Attention and Brands During Adoption Phase
By Andrew Davis | Published May 22nd, 2009Livestream’s modest growth is being driven by a variety of high-quality, niche content. The channel is even seeing adoption from major brand names. Producers around the world are experimenting with the new channel which is an excellent indicator of early growth…