It seems like every time I meet with an agency, they bring along their social media experts. I’m not exactly sure what makes someone a social media expert. Perhaps it is someone who knows how to amass a lot of Facebook friends or how to put a lot of torque into their Twitter wrench. But…
The Big 3 Agencies and What They’re Missing
By Brett Virmalo | Published May 11th, 2009PR and ad agencies drive awareness and spark consumer interest. Interactive agencies provide places online where consumers can turn interest into a conversation. So what’s missing?