Advertising

The Online Brand Value Chain Explained

By Brad Schwarzenbach | Published October 6th, 2009

Word-of-mouth Marketing can be much more powerful than TV ads. But making it work isn’t as simple as buying air time. The Tippingpoint Labs Online Brand Value chain demonstrates how brands can produce and distribute content online that reaches their audience better.

Social Media Experts Don’t Understand Social Media

By Brett Virmalo | Published July 8th, 2009

It seems like every time I meet with an agency, they bring along their social media experts. I’m not exactly sure what makes someone a social media expert. Perhaps it is someone who knows how to amass a lot of Facebook friends or how to put a lot of torque into their Twitter wrench. But…

The Big 3 Agencies and What They’re Missing

By Brett Virmalo | Published May 11th, 2009

PR and ad agencies drive awareness and spark consumer interest. Interactive agencies provide places online where consumers can turn interest into a conversation. So what’s missing?