Word-of-mouth Marketing can be much more powerful than TV ads. But making it work isn’t as simple as buying air time. The Tippingpoint Labs Online Brand Value chain demonstrates how brands can produce and distribute content online that reaches their audience better.
The Online Brand Value Chain Explained
By Brad Schwarzenbach | Published October 6th, 2009
The Big 3 Agencies and What They’re Missing
By Brett Virmalo | Published May 11th, 2009PR and ad agencies drive awareness and spark consumer interest. Interactive agencies provide places online where consumers can turn interest into a conversation. So what’s missing?