Today’s social media strategies are heavy on the social and light on the media. It’s mostly about getting on a site and getting followers. Or responding to every mention of your company. It’s only a fraction of the overall picture of what social media ought to be.
De-Fragment Your Marketing when Working with Agencies
By Brett Virmalo | Published June 15th, 2009The big three are scrambling to supply services that address this newest evolution. PR and Advertising are offering interactive. Interactive is claiming that advertising is dead. All are offering social media.
The Big 3 Agencies and What They’re Missing
By Brett Virmalo | Published May 11th, 2009PR and ad agencies drive awareness and spark consumer interest. Interactive agencies provide places online where consumers can turn interest into a conversation. So what’s missing?