Nokia Conversations serves as a launchpad for other kinds of interaction. Once you get the behind-the-scenes content, you are easily led to other types of interaction. Nokia Conversations is high-quality, relevant behind-the-scenes content that works extremely well. It’s not just about being a destination for conversations, but about starting them and keeping them going.
Nokia Conversations Keeps Discussions Going
By Josh Cole | Published September 16th, 2009A Making-Of Video that Doesn’t Quite Make It
By Brad Schwarzenbach | Published September 9th, 2009This month, we’ve been talking about the power and effectiveness of “behind-the-scenes” or “making-of” video as part of a larger video campaign or production. The Honda Insight “Let it Shine” Vimeo homepage takeover was executed perfectly four months ago. The page takeover expanded Vimeo’s recognition as a channel for high-quality video, and the video is…
CBS Ruins a Good Thing
By Jim Cosco | Published September 2nd, 2009In Pay no attention to that man behind the curtain, we discussed the trend of creating behind-the-scenes content, and we cited some great examples, including Ford’s CEO using Twitter, the making of a commercial for Sony Bravia, and Nokia’s conversations blog. CBS’s The Early Show could have made the list when they began streaming live,…
Pay no attention to that man behind the curtain.
By Brett Virmalo | Published August 17th, 2009
Consumers are curious, and their appetite for content is insatiable. Feed them more than just your most polished and practiced marketing communications. Pull back the curtain.