Blog post series don’t really work and artificially breaks your ideas into pieces. It can be disconcerting and alienating to readers. Always let your content stand on its own.
Indium Corp.’s corporate blogging strategy is extremely effective because it provides highly targeted, valuable content to potential customers in their very niche industry. By understanding Indium’s customers, marketing communications director Rick Short has developed a comprehensive social media campaign that’s producing great content and even better results.
A blog has the potential to be so much more than just a diary of the day’s events or another channel for repurposing your company’s press releases in a slightly more digestible format. A blog is where you need to open up, be human, and earn trust.