By Brad Schwarzenbach | Published November 18th, 2009
A good contest is going to be transparent and, hopefully, beneficial to the community as a whole. But beware the quid pro quo and focus on the channel benefit, not on simply boosting follower/fan counts.
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By Brad Schwarzenbach | Published October 8th, 2009
Blog post series don’t really work and artificially breaks your ideas into pieces. It can be disconcerting and alienating to readers. Always let your content stand on its own.
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By Brad Schwarzenbach | Published July 29th, 2009
Indium Corp.’s corporate blogging strategy is extremely effective because it provides highly targeted, valuable content to potential customers in their very niche industry. By understanding Indium’s customers, marketing communications director Rick Short has developed a comprehensive social media campaign that’s producing great content and even better results.
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