If clients are more inclined to “date their agencies” throughout the life of the relationship, at what point should the agency start hinting at a ring? Do project based arrangements have any benefit to clients or agencies.
Vying for the Ring
By Rebecca Garnick Ast | Published February 16th, 2010Zappos v. Whole Foods on Twitter: Who’s More Effective?
By Andrew Davis | Published March 24th, 2009While attending the Custom Publishing Council’s Future of Branded Content conference, I had the opportunity to see John Moore of Brand Autopsy give a great speech entitled “Staying Afloat in Social Media.” (John graciously posted his slides from the presentation on SlideShare.) About a third of the way through the presentation, John compared Whole Foods‘…