Hearsay: Great Content Principles for Brands to Follow
I was sent an article, written by Jesse Stanchak, that paraphrases Scott Monty’s “social storytelling lessons” speech at NMX Las Vegas. Monty has spent the last four years as Global Digital & Multimedia Communications Manager at Ford (a Gold Sponsor of NMX). The article shares 4 principles about developing a good branded content strategy and I found its simplicity refreshing and its take-aways very similar to the content philosophies we employ at Tippingpoint Labs.