Branded Content | Tippingpoint Labs

Hearsay: Great Content Principles for Brands to Follow

by Rebecca Garnick Ast

I was sent an article, written by Jesse Stanchak, that paraphrases Scott Monty’s “social storytelling lessons” speech at NMX Las Vegas. Monty has spent the last four years as Global Digital & Multimedia Communications Manager at Ford (a Gold Sponsor of NMX). The article shares 4 principles about developing a good branded content strategy and I found its simplicity refreshing and its take-aways very similar to the content philosophies we employ at Tippingpoint Labs.

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Selling product does not mean selling out

by Rebecca Garnick Ast

Brands are great at selling product but sometimes fall short when telling stories that go beyond “advertorial” content.

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Which Site Is Right for Your Video Content?

by Josh Cole

There are a lot of options out there for distributing your brand’s custom video content. Obviously, YouTube is the biggest player in the market and one you can’t ignore. But depending on your content and the audiences you are trying … Continued

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Vimeo Preparing for Monetization

by Brad Schwarzenbach

Vimeo is the best site out there to find high-quality, creative video content. A couple months ago, we reported Vimeo was in the Escalation Phase of its New Media Life Cycle. The channel continues to evolve, and while it’s too … Continued

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