Hyundai Think Tank is a gated customer outreach community that attempts to bring customers and potential customers together and give them an opportunity to participate with the brand on a deeper level. It seems to accomplish, in theory, the goal of being more participatory as a brand. If you look at the Google trends for the automotive vertical, you can clearly see that brand interaction is a plateau. Hyundai is right to try and engage customers more deeply.
There’s Hope for Hyundai Think Tank
By Josh Cole | Published November 4th, 2009The Online Brand Value Chain Explained
By Brad Schwarzenbach | Published October 6th, 2009
Word-of-mouth Marketing can be much more powerful than TV ads. But making it work isn’t as simple as buying air time. The Tippingpoint Labs Online Brand Value chain demonstrates how brands can produce and distribute content online that reaches their audience better.