There is a glut of information on the internet; your goal should be to know, find, and share the best, whether that means producing new content or redistributing existing, high quality content.
Six Clicks to Kevin Bacon
By Joseph Stucker | Published May 21st, 2010Provide quality content and a clear path of progression to channels that generate high quality, highly active traffic, with the goal of shortening the path to the end goal. In a world of six degrees of separation, use connections to efficiently shorten the path to your website.
The 40-Hour Content Marketing Challenge
By Brad Schwarzenbach | Published November 24th, 2009We were recently asked how we would craft an online content strategy if we only had 40 hours a month to do it. It’s an interesting idea. The most important thing is identify, identify, identify.
Use the Right Channel for Your Content
By Jim Cosco | Published August 13th, 2009You must match your great content with the right channel in order to reach the right audience. Here we examine one great channel choice and one really bad fit.
Twitter Circa 1809
By Jim Cosco | Published August 6th, 2009President Obama may be the first living president to be on Twitter, but John Quincy Adams is now the first.
FriendFeed Struggles as a Channel, Shows Promise as a Service
By Andrew Davis | Published July 17th, 2009Content aggregation is as old as the web itself. There are a lot of conversations going on, on a lot of different channels. FriendFeed attempts to bring all that you have going on into one easy-to-follow feed. The result: a noisy mess that tends to be less than the sum of its parts.
Docstoc enters the Adoption Phase of its New Media Life Cycle
By Andrew Davis | Published July 13th, 2009Professional document-sharing site Docstoc has a very robust functionality that has driven it past Experimentation and into the Adoption Phase of its New Media Life Cycle. However, ridding the channel of spam and illegal content, in addition to attracting more valuable content, will be hurdles it needs to overcome to get to Gestation and beyond.
Get Satisfaction Enables Valuable, Transparent Customer Support
By Andrew Davis | Published July 10th, 2009Get Satisfaction has entered the Adoption Phase of its New Media Life Cycle and shows strong potential for growth by providing a forum for easy, transparent support communication between consumers and producers.
Your Website Is Not the Center of the Universe
By Andrew Davis | Published June 30th, 2009Search is at the center of the web and should be driving your marketing. In fact, within the Galilean model, your corporate dotcom is just a distant satellite. But search itself is evolving. In order to be a real player in the new search, you have to participate outside of your domain.
Custom Media Day a Wonderful Success
By Andrew Davis | Published June 18th, 2009It was a pleasure to speak at Custom Media Day in Manhattan last week. And in an effort to add valuable content, I thought I should deliver on some of the requests I received after speaking.
Don’t Let Traffic Drive You
By Andrew Davis | Published June 2nd, 2009Eighty percent of you business is going to come from twenty percent of your customers. So concentrate on quality traffic. Don’t invest in attracting everybody to your site with SEM or affiliate marketing, invest in cultivating lower volumes with higher engagement.
Qik.com Live Mobile Streaming in Adoption Phase
By Andrew Davis | Published May 29th, 2009Live mobile streaming represents a potential giant leap forward for video broadcasting on the web. As mobile technology grows and prices decline, the crop of potential producers grows, as does the ability to reach a mass audience of focused, motivated viewers ready to learn more about the latest products. Individuals trying to raise their own or their product’s profile should be exploring ways to exploit the platform now, not later.
Giving It Away
By Jim Cosco | Published May 21st, 2009You have a marketing story to tell. You’ve created valuable content. You’ve repurposed it into various formats, and you’ve exercised the foresight to create quality assets that you can repurpose infinitely. Now give it away.
Ustream.tv: Gestating in the New Media Life Cycle
By Andrew Davis | Published May 15th, 2009Ustream.tv saw a big jump in popularity when it streamed the inauguration of Barack Obama live on the Internet. Ustream has focused on quality over quantity and has drawn traffic and attention for it.
Getting Mileage out of Your Content: Purposely Repurpose Your Video
By Jim Cosco | Published May 14th, 2009Essentially, you want to generate great content that can get a lot of mileage. After you invest so much time and energy into your content, put it to work for you. Use it and reuse it.